School of Business
BUS/475 Version 4
Integrated Business Topics
Faculty-Gary W. Grubb, MBACopyright © 2009, 2007 by University of Phoenix. All rights reserved.
Course Description Group ID NBM112
The integrated business topics course examines strategic business management while integrating topics from previously completed business foundation coursework. This allows students to demonstrate a comprehensive understanding of the undergraduate business curricula with a significant emphasis placed on the assessment of individual outcomes to determine content mastery.
Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:
University policies: You must be logged into the student website to view this document.
Instructor policies: This document is posted in the Course Materials forum.
University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality.
Pearce, J. A. II, & Robinson, R. B. (2009). Strategic management: Formulation, implementation, and control (11th ed.). New York, NY: McGraw-Hill.
Thompson, A. A., Gamble, J. E., & Strickland, A. J. (2006). Strategy: Winning in the marketplace: Core concepts, analytical tools, cases (2nd ed.). New York, NY: McGraw-Hill.
All electronic materials are available on the student website.
Week One: Introduction to Strategic ManagementDetailsDuePointsObjectivesDefine strategic management and planning.
Create an organizational mission and vision statement. Due in Week 2.
Analyze an organization in terms of its structure, culture, and purpose.
Develop a strategic plan. By course end.7/23/13ReadingsRead Ch. 13 & Ch. 2 Appendix of Strategic Management.
Read Ch. 7 of Strategy: Winning in the Marketplace.
Review this weeks Electronic Reserve Readings.ParticipationParticipate in class discussion.7/232Discussion QuestionRespond to the following discussion questions in an outline format.
A 1-page chart will be sufficient.
Select a small business that you may want to start. What is strategic management and planning? Why would a strategic plan be important to the success of this business? How are the four functions of management relative to creating and implementing a strategic plan?7/232Final Examination PreparationThe Final Examination in this course is a comprehensive examination that covers content from the core courses in the BSB program. The Sample Examination in this week should prepare you for the Final Examination you complete in Week Five. You are encouraged to complete this Sample Examination as practice prior to completing the Final Examination.
Week Two: Internal and External EnvironmentDetailsDuePointsObjectives
Conduct a SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis. Paper due in week 3.
Analyze the effect of the external and internal environments on an organizations strategic plan.7/30ReadingsRead Ch. 46 of Strategic Management.
Read Ch. 3 of Strategy: Winning in the Marketplace.
Review this weeks Electronic Reserve Readings.ParticipationParticipate in class discussion.7/303Individual
Strategic Plan, Part I: Conceptualizing a BusinessWrite a 1,050- to 1,400-word paper in which you explain the importance of your selected businesss vision, mission, and values in determining your strategic direction. Include the following:
Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.
Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.
Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.
Analyze how the vision, mission, and values guide the organizations strategic direction.
Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.
Format your paper consistent with APA guidelines.
Prepare to discuss this assignment with the class.7/308Learning Team
Value AlignmentDiscuss with your Learning Team an existing organization with which you are familiar that is different than the one you used for the Conceptualizing a Business paper.
Write a 700- to 1,050-word paper in which you analyze the individual values and the organizations values as reflected by the organizations plans and actions. Include the following in your paper:
Analyze the origin(s) and subsequent evolution of your personal and workplace values.
Explain how your individual values drive your actions and behaviors, and analyze the alignment between your values and actions and behaviors.
Analyze the degree of alignment between the organizations stated values and the organizations actual plans and actions.
Explain the differences and analyze the degree of alignment between your values and the organizations values as reflected by the organizations plans and actions.
Format your paper consistent with APA guidelines.
Prepare to discuss this assignment with the class.7/308
Week Three: Strategy DevelopmentDetailsDuePointsObjectives
Develop strategic objectives.
Create organizational objectives and goals.8/6ReadingsRead Ch. 7 of Strategic Management.
Read Ch. 4 of Strategy: Winning in the Marketplace.
Review this weeks Electronic Reserve Readings.ParticipationParticipate in class discussion.8/63Individual
Strategic Plan, Part II: SWOTT AnalysisConduct an internal and external environmental analysis for your proposed business.
Discuss with your Learning Team the forces and trends below that must be taken into consideration while developing a strategic plan. Given todays business environment and each Learning Team members selected business idea, provide a list of the lessons learned from your Learning Teams discussion for each of the items listed below. Use this discussion to complete this assignment.
Create a SWOTT table summarizing your findings. Your environmental analysis should take into account, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.
External forces and trends considerations:
Legal and regulatory
Internal forces and trends considerations:
Processes and systems
Write a 1,400- to 1,750-word synopsis in which you analyze at least seven of the forces and trends from the list above. Your analysis must include the following:
Include economic as well as legal and regulatory forces and trends.
Critique how well the organization adapts to change.
Analyze the supply chain operations of the organization.
Identify issues and/or opportunities:
Identify the major issues and/or opportunities that the company faces based on your analysis above.
Generate a hypothesis surrounding each issue and research questions to use for conducting analysis.
Identify the circumstances surrounding each issue; classify the circumstances; attribute the importance of each classification; and test the accuracy of the importance for each classification.
Format your paper consistent with APA guidelines.8/67Learning Team
Functional Area InterrelationshipsSelect one organization of the Virtual Organizations from the student website.
Write a 1,400- to 2,100-word paper in which you complete the following:
State the primary reasons for the organizations existence from an analysis of the mission, vision, values, and goals.
Analyze the reason for the type of organizational structure employed by the organization, and identify the key positions that support that organizational structure.
Identify and explain the steps of the collaboration process among the functional areas that must be employed to achieve organizational goals, and prepare an action plan to implement the collaboration process.
Identify and provide an example of the use of lateral collaboration and vertical collaboration within the organization, and prepare an action plan to use lateral and vertical collaboration.
Identify the key stakeholders and their roles needed to achieve the organizational goals, and recommend the collaborative interactions among the key stakeholders to facilitate the organizations success.8/612
Week Four: Strategy ImplementationDetailsDuePointsObjectives
Recommend an implementation strategy for a strategic plan.8/13ReadingsRead Ch. 1012 of Strategic Management.
Read Ch. 8 of Strategy: Winning in the Marketplace.
Review this weeks Electronic Reserve Readings.ParticipationParticipate in class discussion.8/133Individual
Strategic Plan, Part III: Balanced ScorecardResource: Exhibit 7-1 in Ch. 7 of Strategic Management
Develop the strategic objectives for your business in the format of a balanced scorecard. The strategic objectives are measures of attaining your vision and mission. As you develop them consider the vision, mission, and values for your business and the outcomes of your SWOTT analysis. Consider the following four quadrants of the balanced scorecard when developing your strategic objectives:
Shareholder Value or Financial Perspective, includes strategic objectives in areas such as:
Revenues and costs
Customer Value Perspective, includes strategic objectives in areas such as:
Customer retention or turnover
Process or Internal Operations Perspective, includes strategic objectives in areas such as:
Measure of process performance
Productivity or productivity improvement
Learning and Growth (Employee) Perspective, includes strategic objectives in areas such as:
Employee turnover or retention
Level of organizational capability
Nature of organizational culture or climate
Develop at least three strategic objectives for each of the following four balanced scorecard areas identified above (Financial, Customer, Process, Learning and Growth). Your objectives should be selected, in part, based on an evaluation of a number of potential alternatives to the issues and/or opportunities identified in the SWOTT Analysis paper and table you completed in Week Three. Base your solutions on a ranking of alternative solutions that includes an identification of potential risks and mitigation plans, and a stakeholder analysis that includes mitigation and contingency strategies. You should also incorporate the ethical implications of your solutions into your selection.
For each strategic objective, develop a metric and target using a balanced scorecard format. (For example, a strategic objective in the shareholder or Financial Perspective is to increase market share. A metric to actually measure this strategic objective of market share increase is, "The percentage of increase in market share." The target is the specific number to be achieved in a particular time period. The target for the metric of "Increase market share" could be "Increase market share by 2% for each of the next 3 years" of an increase of 2% per year for 3 years.)
Write a 700- to 1,050-word summary that explains your critical thinking on how you derived your objectives from your vision, mission, values, and SWOTT analysis.
Format paper consistent with APA guidelines.8/137Learning Team
Communication Plan OutlineDevelop a generic communications plan and template. This is a Team project but each individual will use the Template during their personal presentation of their Strategic Plan in Week 5. 8/139
Week Five: Monitoring and ControlDetailsDuePointsObjectives
Develop methods to monitor and control the implementation of a strategic plan.8/20ReadingsRead Ch. 13 of Strategic Management.
Review this weeks Electronic Reserve Readings.ParticipationParticipate in class discussion.8/203Individual
Final Strategic Plan and PresentationResources: Vision, mission, values, SWOTT analysis, balanced scorecards, and communication plan
Write a 700- to 1,050-word section for your strategic plan in which you add your strategies and tactics to implement and realize your strategic objectives, measures, and targets. Include marketing and information technology strategies and tactics. Develop at least three methods to monitor and control your proposed strategic plan, being sure to analyze how the measures will advance organizational goals financially and operationally. Finally, recommend actions needed to address ethical, legal, and regulatory issues faced by the organization, and how they can improve corporate citizenship.
Combine your completed strategic plan. This includes the vision, mission, values, SWOTT analysis, balanced scorecard, and communication plan. Use the Template for the communications plan that the Team developed in Week. 4 Your consolidated final strategic plan should be 2,800 to 4,200 words in length.
Prepare five to seven Microsoft® PowerPoint® slides in which you briefly outline the vision, mission, values, and balanced scorecard that you have developed for your business.8/2018Individual
Final ExaminationSelect the link to the Final Examination on your student website. The examination is available from the end of Week Four through the end of Week Five.
Complete the final examination. Only one attempt is allowed, which is timed and must be completed in 3 hours. Results are auto-graded and sent to your instructor.8/2015
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