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Robin D.
Robin D., Senior Tax Advisor 4
Category: Tax
Satisfied Customers: 15613
Experience:  15years with H & R Block. Divisional leader, Instructor
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I was just wondering about tax write off in regrds to

Customer Question

Customer: I was just wondering about tax write off in regrds to sponsored athletes.
JA: Thanks. Can you give me any more details about your issue?
Customer: if i sponsor an athlete thru product, it can not be considered advertisment cost? or if i give him a shopping budget (load money on a visa card) so he can shop in my retail store.
JA: OK got it. Last thing — JustAnswer charges a fee (generally around $32) to post your type of question to Tax Experts (you only pay if satisfied). There are a couple customers ahead of you. Are you willing to wait a bit?
Customer: and they answer right away? or the question get forwarded into a forum? also, how do i pay?
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Submitted: 1 year ago.
Category: Tax
Expert:  Robin D. replied 1 year ago.


If you sponsor an athlete they normally endorse your product or establishment so yes, that is advertising or marketing costs. You can deduct that.

Expert:  Robin D. replied 1 year ago.

The IRS defines advertising as any sponsor recognition or message that includes the following: qualitative or comparative language; price information or indications of saving or value; or a call to purchase, sell or use the sponsor’s products or services.

Expert:  Robin D. replied 1 year ago.

Any amount you pay the person (even free shopping in your store) is payment to him and deductible for your business.

If my answer addressed your question please rate below or above (let me know if you have difficulty as I believe the system changed), if you need more information reply below.

Expert:  Robin D. replied 1 year ago.

Please advise if you need more information or rating in a positive way is acceptable.