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That may be an error indication. Make sure you have put a fresh cartridge into the printer - if you have no fresh cartridge, make sure you have taken the stale one in it out, then put it back in, to re-seat the cartridge contacts.
Make sure the paper is loaded into the printer. Make sure the Canon instructions have been followed to the letter, nothing left out.
After that, well, you have a defective printer, I think. That sort of error, in a new printer, is a very bad sign that the printer has *something* wrong with it that means it isn't worth keeping. Return it to the store or vendor promptly, for exchange for another, working, printer of the same type or of equivalent value.