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Hi, It's Dr. C. I can help you today.
The only way to really tell is to examine the area. Is there a way you can attach a photo using the paperclip icon on your screen?
It sounds like it's far enough away from the rectum itself that it's not a hemorrhoid but please do confirm that. I wonder what you've tried on it? The first thing we think of for an itchy area in that location is to use a steroid cream or ointment. But the over the counter versions may not be strong enough to get it under control. If you haven't yet even tried an over the counter steroid, try that first. Hydrocortisone 1% 3 x daily. Because there is also a lump there, it may help to apply moist heat with a washcloth wrapped heating pad or soak in a hot bath for 10 minutes 4 x daily. If neither of those help, you'll need to be examined to figure out if you have a blocked gland that needs drainage or what other cause it may be.
I hope this has been helpful. Please attach a photo if you can.