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linda_us
linda_us, Master's Degree
Category: Multiple Problems
Satisfied Customers: 1402
Experience:  A tutor for Business, Finance, Accounts and other related topics.
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2. Following a heated budget discussion during a senior

Customer Question

2. Following a heated budget discussion during a senior staff committee meeting, the marketing executive of a hospitality firm outlined arguments in favor of adopting a zero-base budgeting process. Which of the following statements would be included on that list?a. Zero increases, zero decreases—we should be continue to allocate resources to all departments based on amounts approved at the budget meetings we’ve held over the last two years.b. Nothing is sacred—we all must justify every planned expenditure. c. The budget formulas we used last year provide a sound basis for helping us respond to changes in the marketplace.d. The most valid procedure for calculating budget needs in each department is to increase the budgets each year by the previous year’s rate of inflation
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Customer: Travel retailers such as travel agents are typically motivated by: high margins on sales. volume packages supplier reliability a and b.
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Submitted: 1 year ago.
Category: Multiple Problems
Customer: replied 1 year ago.
Travel retailers such as travel agents are typically motivated by:
high margins on sales.
volume packages
supplier reliability
a and b.
Customer: replied 1 year ago.
Which of the following would be identified through a hotel’s external analysis of market segments?
the types of customers currently attracted to the hotel
the reasons current customers are attracted to the hotel
the most effective marketing techniques to reach new customers
the types of customers currently attracted to the hotel’s competitors
Expert:  F. Naz replied 1 year ago.

What is needed is not clear, please be specific, thanks.