Question 1 of 20 5.0 Points Deceptive advertising and promotion…

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Alright like i mean i pay 60, i will add 60 as a bonus tgen in my next class fundamentals of mangement i will good okOnline Exam 4_04
Table of Contents
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Part 1 of 1 -

Question 1 of 20
5.0 Points
The first step in the segmentation process is to:

A. create a perceptual map.

B. produce a disclosure statement listing the strengths and weaknesses of the firm's past marketing strategies.

C. clearly articulate the firm's vision or marketing strategy objectives.

D. articulate the firm's self-concept. Reset Selection

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Question 2 of 20
5.0 Points
Because marketing is all about creating value for customers, dividing the market based on __________ segmentation can be quite useful.

A. geographic

B. self-actualization

C. psychographic

D. benefit Reset Selection

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Question 3 of 20
5.0 Points
Chain stores often use __________ data to identify other locations with similar demographics and purchasing behavior.

A. geodemographic

B. self-actualization

C. psychographic

D. geographic Reset Selection

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Question 4 of 20
5.0 Points
For a segmentation strategy to be successful, the customers in the segment must react similarly and positively to the firm's marketing mix. The market segment must be:

A. substantial.

B. perceptive.

C. identifiable.

D. responsive. Reset Selection

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Question 5 of 20
5.0 Points
Market growth, market competitiveness, and market access are all elements the marketer will use when assessing __________ of each potential market segment.

A. substance

B. responsiveness

C. identification

D. profitability Reset Selection

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Question 6 of 20
5.0 Points
__________ involves defining the firm's marketing mix variables so that target customers have a clear, distinctive, and desirable understanding of the firm's offerings relative to competitors' offerings.

A. Processing

B. Perceptualizing

C. Positioning

D. Proportioning Reset Selection

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Question 7 of 20
5.0 Points
A __________ is often used to illustrate the position of a firm's products or brands in consumers' minds.

A. mass marketing analysis

B. VALS summary

C. perceptual map

D. loyalty timeline Reset Selection

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Question 8 of 20
5.0 Points
Despite the short-term success of Tiffany & Co.'s effort to gain new customers for life, the appeal to younger less affluent customers alienated the older, more affluent customer base. Tiffany & Co. chose to reconnect with its traditional customer bases and began the difficult task of:

A. segmenting.

B. positioning.

C. strategic course correction.

D. repositioning. Reset Selection

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Question 9 of 20
5.0 Points
Paul subscribes to an Internet service that alerts him whenever other firms in his industry are quoted in the media. Paul is using this type of market research primarily to:

A. provide a link between him and his production center.

B. help him understand the needs of his customers.

C. monitor his competitors.

D. increase profits through the sale of syndicated data. Reset Selection

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Question 10 of 20
5.0 Points
The difference between an MkIS and a market research study is, an MkIS:

A. only uses unstructured questions.

B. is an ongoing process of collecting, analyzing and presenting information.

C. uses observation research while market research uses questionnaires.

D. focuses only on shopping behavior. Reset Selection

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Question 11 of 20
5.0 Points
From charitable giving to medical records to Internet tracking, consumers are more anxious than ever about:

A. secondary data retrieval systems.

B. exploitation of resources by unscrupulous global marketers.

C. the use of data mining by dating services.

D. preserving their fundamental right to privacy. Reset Selection

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Question 12 of 20
5.0 Points
The Marketing Research Process follows five steps, and researchers:

A. may not always go through them in the exact sequence if the situation changes or new information is discovered.

B. should maintain the integrity of the process by following each step sequentially and thoroughly.

C. often collect data before defining the research objectives.

D. will often be prepared to present the results before completing the analysis if they are under a great deal of pressure to meet a deadline or launch. Reset Selection

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Question 13 of 20
5.0 Points
The first question a market researcher should ask when considering a research study is:

A. Who will pay for it?

B. Will the research be useful?

C. When is the due date?

D. What sample size will be needed? Reset Selection

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Question 14 of 20
5.0 Points
Market researchers can skip some steps in the process, but the research should always begin with:

A. focus groups to help refine the questions.

B. finding out what management really intends to decide to avoid doing extra work.

C. defining the objectives and research needs.

D. looking for the newest techniques in data analysis to beat the competition. Reset Selection

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Question 15 of 20
5.0 Points
The objectives of a research project define the type of data needed and:

A. the statistical procedures utilized to redefine the objectives.

B. process of analysis to be employed.

C. the forum in which the data will be presented.

D. the type of research necessary to collect the data. Reset Selection

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Question 16 of 20
5.0 Points
Company sales invoices, Census data, and trade association statistics are examples of:

A. primary data.

B. data mines.

C. secondary data.

D. simplistic data. Reset Selection

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Question 17 of 20
5.0 Points
There are many important marketing research uses for internal data. If detailed customer information is kept over a period of time, the company may be able to construct an important measure of a customer's profitability known as:

A. customer net worth.

B. customer earning potential.

C. customer lifetime value.

D. primary customer profit. Reset Selection

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Question 18 of 20
5.0 Points
Caroline needs to find information about income and age distribution in Orange County, California. The best source of secondary research of use to Caroline is likely to be:

A. door-to-door surveys.

B. focus group interviews.

C. syndicated data.

D. Census data. Reset Selection

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Question 19 of 20
5.0 Points
Observation, in-depth interviews, and focus groups are all __________ research methods.

A. conclusive

B. data warehousing

C. syndicated marketing

D. exploratory Reset Selection

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Question 20 of 20
5.0 Points
__________ research is a type of quantitative research that manipulates variables to help determine cause and effect.

A. Causal

B. Scientific marketing

C. Manipulative

D. Experimental Reset Selection

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Question 1 of 205.0 PointsConsumers judge the benefits the product delivers against the __________ necessary to obtain it.A. price B. profit C. sacrifice D. total return Reset Selection Mark for Review What's This?Question 2 of 205.0 PointsIf a marketer prices their product too low, it may:A. result in lower costs. B. signal poor quality. C. increase contribution per unit. D. result in inelastic demand. Reset Selection Mark for Review What's This?Question 3 of 205.0 PointsUsing "keystoning" as a pricing strategy:A. maximizes the difference between total cost and total variable cost. B. avoids having to participate in pure competition. C. ignores consumers' sensitivity to changes in prices. D. allows marketers to estimate substitution cross-price elasticity. Reset Selection Mark for Review What's This?Question 4 of 205.0 PointsWhich of the following is NOT one of the Five C's of pricing?A. Customers B. Channel members C. Cost D. Collaboration Reset Selection Mark for Review What's This?Question 5 of 205.0 PointsWhen the media and messages in a promotional campaign are not aligned with the company strategies or when the channels are not appropriate for the selected price levels, it indicates something is wrong with:A. cost-benefit price ratio. B. promotional mix. C. break-even analysis. D. the pricing strategy. Reset Selection Mark for Review What's This?Question 6 of 205.0 PointsNaomi tells her sales representatives the goal is to generate at least a 20 percent return on investment for all of the industrial building supplies they sell. Naomi is using a __________ pricing strategy.A. sales orientation B. target profit C. target return D. status quo Reset Selection Mark for Review What's This?Question 7 of 205.0 PointsA __________ strategy involves accurately measuring all the factors needed to predict sales and profits at various price levels.A. sales orientation B. target profit C. target return D. maximizing profits Reset Selection Mark for Review What's This?Question 8 of 205.0 PointsThe fact that millions of consumers are using online search engines for comparison shopping has:A. reduced overall demand. B. increased consumers' price sensitivity. C. increased the number of oligopoly markets. D. reduced the contribution per unit cross-pricing elasticity. Reset Selection Mark for Review What's This?Question 9 of 205.0 PointsA demand curve shows the relationship between __________ in a period of time.A. price and quantity demanded B. demand and cost C. price and elasticity D. profit and price Reset Selection Mark for Review What's This?Question 10 of 205.0 PointsPrice elasticity of demand is the ratio of:A. percentage change in quantity demanded divided by the percentage change in price. B. percentage change in price divided by percentage change in quantity demanded. C. change in price divided by change in quantity demanded. D. change in quantity demanded divided by the change in price. Reset Selection Mark for Review What's This?Question 11 of 205.0 PointsThe more substitutes that exist in a market:A. the lower the price elasticity for each product. B. the greater the income elasticity for each product. C. the easier it will be to utilize a status quo price elasticity strategy. D. the more sensitive consumers will be to changes in the price of a particular product. Reset Selection Mark for Review What's This?Question 12 of 205.0 PointsAt the break-even point:A. contribution per unit is zero. B. price is maximized. C. profits are zero. D. fixed costs are reduced to zero. Reset Selection Mark for Review What's This?Question 13 of 205.0 PointsThe break-even point is estimated by:A. multiplying revenue per unit times the quantity sold. B. dividing fixed contribution per unit by variable costs. C. multiplying fixed costs by contribution per unit. D. dividing fixed costs by contribution per unit. Reset Selection Mark for Review What's This?Question 14 of 205.0 PointsIf a 1 percent decrease in price results in more than a 1 percent increase in quantity demand, demand is:A. conditionally inelastic. B. price inelastic. C. price elastic. D. conditionally elastic. Reset Selection Mark for Review What's This?Question 15 of 205.0 Points__________ is an attempt by a manufacturer, vendor or supplier to set a minimum possible price, to control the image of the product or dictate the price, which amounts to a legal form of what would otherwise be price fixing.A. Conditional pricing B. Controlled pricing support C. Channel enforcement D. Retail price maintenance Reset Selection Mark for Review What's This?Question 16 of 205.0 PointsIn addition to knowing more about the products, services, manufacturers and retailers Internet users know more about prices. These consumers are becoming more:A. price insensitive. B. price observant. C. price neutral. D. price sensitive. Reset Selection Mark for Review What's This?Question 17 of 205.0 PointsFor marketers to advertise a price as their __________, the Better Business Bureau recommends that at least 50 percent of the sales of a product occur at that price.A. fixed price B. zone price C. regular price D. leader price Reset Selection Mark for Review What's This?Question 18 of 205.0 Points__________ pricing tactics lower the price of a product below cost.A. Fixed B. Zone C. Regular D. Loss leader Reset Selection Mark for Review What's This?Question 19 of 205.0 Points__________ is the practice of colluding with other firms to control prices.A. Competitive favoritism B. Industry tightening C. Slacking D. Price fixing Reset Selection Mark for Review What's This?Question 20 of 205.0 PointsLabor, materials, and energy are typically __________ costs.A. fixed B. incidental C. variable D. inelastic Reset Selection Mark for Review What's This?Online Exam 7_07
Table of Contents
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Part 1 of 1 -

Question 1 of 20
5.0 Points
Supply chain management systems include manufacturers, warehouses, stores, and:

A. customers.

B. competitors.

C. buying centers.

D. suppliers. Reset Selection

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Question 2 of 20
5.0 Points
__________ is an element of supply chain management that concentrates on the movement and control of the physical products.

A. Dispatcher decision-making

B. Strategic relationship management

C. Logistics management

D. Corporate vertical marketing Reset Selection

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Question 3 of 20
5.0 Points
Manufacturers use wholesalers and retailers because:

A. they have no other choice.

B. they do not cost much.

C. they create value through convenience and lower prices.

D. wholesalers control retailers. Reset Selection

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Question 4 of 20
5.0 Points
In the 1990s before the widespread use of the Internet, the typical, well-organized order-to-delivery process included order creation using a telephone, fax or mail, order processing, credit authorization and warehousing and deliver often took:

A. a month or more.

B. six to eight weeks.

C. up to a week.

D. 15-30 days. Reset Selection

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Question 5 of 20
5.0 Points
Ticketing and marking refers to:

A. quantifying JIT reliability and assessing its impact.

B. booking shipping routes and marking the distribution destination.

C. creating and placing price and identification labels.

D. determining discounts and marking them into the computerized EDI. Reset Selection

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Question 6 of 20
5.0 Points
Typically, manufacturers and retailers exchange business documents through a(n) __________ system.

A. cross-docking Internet

B. electronic data interchange

C. floor-ready intranet

D. vertical conflict reduction Reset Selection

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Question 7 of 20
5.0 Points
CPFR refers to __________ inventory management systems.

A. centralized, planning, factoring, and receiving

B. collection, partnering, franchising, and receiving

C. collaborative, planning, forecasting, and replenishment

D. corporate, partnering, facilitation, and replenishment Reset Selection

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Question 8 of 20
5.0 Points
__________ can improve supply chain efficiency by allowing manufacturers to sell on consignment, which shifts the cost of maintaining inventory from the retailer to the manufacturer, and shifting the time of sales personnel from writing orders to selling new items and developing relationships

A. JIT systems

B. Value-added supply chains

C. The Internet

D. Vendor-managed inventory Reset Selection

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Question 9 of 20
5.0 Points
In a(n) __________ supply chain, none of the participants has any control over the others.

A. cooperative

B. corporate

C. contractual

D. conventional Reset Selection

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Question 10 of 20
5.0 Points
There are a number of different kinds of supply chains, but when there is a great deal of volume and a powerful channel participant, you are likely to find a(n) __________ supply chain.

A. cooperative

B. conventional

C. contractual

D. administered Reset Selection

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Question 11 of 20
5.0 Points
Today, __________ dominate their supply chains.

A. large retailers

B. manufacturers

C. distributors

D. wholesalers Reset Selection

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Question 12 of 20
5.0 Points
Generally, the larger and more sophisticated the channel member, the less likely that they will:

A. use intermediaries.

B. rely on marketing research.

C. use multi-channel marketing.

D. use intensive distribution. Reset Selection

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Question 13 of 20
5.0 Points
__________ are combating competitive pressures by offering fresh food and healthy fast food, tailoring assortments to local marketing, opening locations closer to where consumers work and shop, and adding new services.

A. Warehouse clubs

B. Supercenters

C. Convenience stores

D. Department stores Reset Selection

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Question 14 of 20
5.0 Points
Category killers are also known as:

A. full-line discount stores.

B. category specialists.

C. specialty stores.

D. warehouse clubs. Reset Selection

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Question 15 of 20
5.0 Points
Consumers visiting __________ often comment that they feel like they are on a treasure hunt, searching for a bargain.

A. department stores

B. off-price retailers

C. discount stores

D. lower value stores Reset Selection

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Question 16 of 20
5.0 Points
Retailers use __________ to get customers into their stores.

A. in-store promotions

B. specialty product displays

C. mass media advertising

D. off-price wholesaling Reset Selection

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Question 17 of 20
5.0 Points
For brick-and-mortar retailers, a key ingredient to place decisions is:

A. product placement promotion.

B. convenient locations.

C. private-label places.

D. off-price placement. Reset Selection

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Question 18 of 20
5.0 Points
Benefits of __________ as a channel include matching or exceeding the convenience of catalogs, providing a great deal of information about products, and collecting information about how customers shop.

A. the store

B. mail order

C. direct mail

D. the Internet Reset Selection

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Question 19 of 20
5.0 Points
__________ communities are networks of social shoppers who see an enhanced emotional connection with other participants during an Internet shopping experience.

A. Self-actualizing

B. Virtual

C. Innovator

D. Gen-Y Reset Selection

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Question 20 of 20
5.0 Points
__________ provide a consistent experience for on-line customers who cannot touch and feel merchandise prior to purchasing it.

A. Shopping bots

B. Price guarantees

C. Reduced shipping costs

D. Brands Reset Selection

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Thanks, XXXXX XXXXX i add one more set cause these are only 80 mcqs we agreed on 100 mcqs

Online Exam 3_03
Table of Contents
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Part 1 of 1 -

Question 1 of 20
5.0 Points
Consumers frequently use the Internet during the __________ stage of the consumer decision process.

A. need recognition

B. postpurchase evaluation

C. information search

D. situational factor analysis Reset Selection

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Question 2 of 20
5.0 Points
André was afraid his condominium would look shabby to his future in-laws, so he had it painted just before their visit. André was addressing his __________ risk.

A. psychological

B. financial

C. performance

D. cultural Reset Selection

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Question 3 of 20
5.0 Points
Consumers consider universal, retrieval, and evoked sets during the __________ stage of the consumer decision process.

A. need recognition

B. postpurchase evaluation

C. information search

D. evaluation of alternatives Reset Selection

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Question 4 of 20
5.0 Points
How a product is presented can influence the decision-making process. Along with brand and price, this is known as:

A. a determinant attribute.

B. an evoked set.

C. a decision heuristic.

D. product leverage. Reset Selection

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Question 5 of 20
5.0 Points
A __________ is a need or want that is strong enough to cause the person to seek satisfaction.

A. price

B. motive

C. attitude

D. perception Reset Selection

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Question 6 of 20
5.0 Points
Among the factor affecting the consumer decision-making process is/are __________, the way consumers spend their time and money to live

A. lifestyle

B. life standards

C. the demonstration effect

D. external validation Reset Selection

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Question 7 of 20
5.0 Points
Many Hollywood movie stars were among the first to buy electric and hybrid vehicles. These stars often became __________, influencing other consumers' behavior.

A. reference groups

B. internal loci of control

C. cultural icons

D. cognitive parameters Reset Selection

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Question 8 of 20
5.0 Points
In most countries, __________ tends to be one of the largest purchasers of goods and services.

A. importers

B. the central government

C. NAICS

D. consumer buying centers Reset Selection

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Question 9 of 20
5.0 Points
After need recognition, a business considers alternatives and comes up with __________ that suppliers might use to develop their proposals to supply the product.

A. derived demand

B. initiator instructions

C. consensus classifications

D. product specifications Reset Selection

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Question 10 of 20
5.0 Points
At many universities, education faculty members were among the first to ask for personal computers. These education faculty were __________ in the buying center.

A. buyers

B. initiators

C. influencers

D. users Reset Selection

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Question 11 of 20
5.0 Points
The size and composition of a business buying center will likely vary depending upon:

A. the size of the meeting space available.

B. the importance of the purchase decision to be made.

C. demography of the target market.

D. influence of the consumer. Reset Selection

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Question 12 of 20
5.0 Points
Most B2B buying situations can be categorized as new buys, modified rebuys, and:

A. significant others.

B. straight rebuys.

C. angular dilemmas.

D. RFPs. Reset Selection

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Question 13 of 20
5.0 Points
The WTO provides all of the following functions EXCEPT:

A. it maintains the international monetary system.

B. it acts as a forum for trade negotiations.

C. it settles trade disputes.

D. it reviews national trade policies. Reset Selection

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Question 14 of 20
5.0 Points
__________ is international trade of goods and services without using currency.

A. Exchange control

B. Countertrade

C. Tariff trading

D. Quota trade Reset Selection

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Question 15 of 20
5.0 Points
The __________ represents the highest level of integration among participating nations, involving both economic and monetary agreements.

A. NAFTA

B. EU

C. GNI

D. ASEAN Reset Selection

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Question 16 of 20
5.0 Points
NAFTA, like other free trade agreements, is limited to trade-related issues such as:

A. labor mobility.

B. monetary union.

C. tariffs and quotas.

D. banking and financial union. Reset Selection

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Question 17 of 20
5.0 Points
When assessing __________, a firm will consider its access to capital, current markets, manufacturing capacity, and proprietary assets.

A. infrastructure

B. competitive vitality

C. internal capabilities

D. market-relevant competencies Reset Selection

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Question 18 of 20
5.0 Points
Many of the best-known American retailers, like KFC and McDonalds, have expanded globally using:

A. franchising.

B. strategic alliances.

C. joint venture.

D. direct investment. Reset Selection

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Question 19 of 20
5.0 Points
Language, customs, culture, and literacy levels significantly affect global __________ strategies.

A. pricing

B. communication

C. logistical

D. investment Reset Selection

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Question 20 of 20
5.0 Points
Limited problem solving usually relies on:

A. past experience more than on external information.

B. situational stimuli and attitudes.

C. external search for information.

D. financial analysis of performance risk.

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