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Steve, MBA
Category: Multiple Problems
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Experience:  MBA
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A broad differentiation strategy works best in situations where: a. buyers

Resolved Question:

A broad differentiation strategy works best in situations where:
a. buyers have strong bargaining power and incur low costs in switching their purchases to rival brands.
b. all five competitive forces are strong, technological change is slow-paced and the introduction of new or improved products is infrequent, buyer needs and uses of the product are diverse, and the products of rivals are weakly differentiated.
c. most all rival sellers are pursuing a differentiation strategy based on the same features and attributes, the products of rivals are strongly differentiated, and buyers are not especially price sensitive.
d. buyers have a low degree of bargaining power, purchase the product frequently, and prefer products with lots of upscale features and attributes.
e. technological change is fast-paced and competition revolves around rapidly evolving product features.

A broad differentiation strategy enhances company profitability whenever:
a. a company does not have to spend much money on achieving the differentiation.
b. a company's product can command a sufficiently higher price to more than cover the added costs of achieving the differentiation.
c. it allows a company to take sales and market share away from rivals.
d. the differentiating features are costly for rivals to copy (this is because expensive attributes are perceived by buyers as more valuable and worth paying more for).
e. it causes customers to be more brand loyal.

The basic types of competitive strategies include:
a. low-cost provider strategies, broad differentiation strategies, best-cost provider strategies, focused low-cost strategies, and focused differentiation strategies.
b. low-cost/low price strategies, strongly differentiated strategies, weakly differentiated strategies, best value strategies, and focused strategies.
c. price leader strategies, price follower strategies, best value strategies, superior product performance strategies, and low-cost provider strategies.
d. first-mover strategies, superior customer value strategies, low-price strategies, differentiation strategies, and focused strategies.
e. offensive strategies, defensive strategies, low-price strategies, focused strategies, and best overall value strategies.
A company's competitive strategy:
a. concerns the specific actions the company is taking to either fortify its position in its present strategic group or to change from one strategic group to another.
b. deals with the specifics of management's game plan for competing successfully--how it intends to please customers, offensive and defensive moves to counter the maneuvers of rivals, reactions and responses to whatever market conditions prevail at the moment, and initiatives undertaken to improve the company's market position and achieve a competitive advantage.
c. concerns the initiatives it plans to take to achieve its strategic intent, move along the strategic course that top management has charted, and deliver on its customer value proposition and profit proposition.
d. is defined by the various competitive weapons it plans to employ in growing its revenues and after-tax profits.
e. concerns the specific types of functional area and operating strategies it will employ to defend against the five competitive forces, insulate itself for the industry's driving forces, and excel on the industry's key success factors.
Submitted: 5 years ago.
Category: Multiple Problems
Expert:  Steve replied 5 years ago.
B B A B please do not forget to accept if satisfied.
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Customer: replied 5 years ago.
Hello. I do not see the answers.
Expert:  Steve replied 5 years ago.
They are above. B b a b. Please do not forget to accept. Thanks
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