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Since how long have you been having these symptoms?
There are several possible reasons for these symptoms.Common among them are
You should keep the area clean and dry and avoid using underwear to prevent collection of moisture in the area which worsens these symptoms.
You should also not apply any over the counter medicine to area as all these conditions have different treatments and application of OTC products often makes it difficult to differentiate the cause of these symptoms.
You need to get a doctor look at this and diagnose the condition and treat accordingly.Not something which should be treated by self at home.
You may take an anti allergic like Zyrtec which is available OTC which would help decrease the itching.You should also take an anti inflammatory like Aleve 2-3 times a day after meals as that would decrease the pain.