Hello! My name is John, I will work diligently to provide accurate advice and information.
Normally, each Virtual Machine uses a single Disk image inside a virtual machine bundle. Virtual Machine Bundles can be stored wherever you have Read & Write Privileges and adequate free space to store them however the default location is "/Users/(Your username)/Documents/Virtual Machines".
To quickly locate a virtual machine bundle:
If the Virtual Machine Library window is not visible, go to Window > Virtual Machine Library.
From the list on the left side, press Ctrl and click the virtual machine for which you want to locate the files.
Note: In Fusion 5.x (Icon view), press Ctrl and click the thumbnail of the virtual machine for which you want to locate the files.
Click Show in Finder.
The revealed file is the virtual machine bundle. To see its contents:
Press Ctrl and click the bundle.
Click Show Package Contents.
If for some reason you wish to backup program data files stored within the Windows virtual machine ONLY and not the entire image, then you would need to use a separate backup application inside of your virtual machine.If you continue to have questions on this topic, just reply back to this discussion. I will be more than happy to work with you further. Hopefully, this info will answer your question
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Thanks and good luck,