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If you can prove every word of your online claims, then that is an absolute defense to a successful lawsuit against you. However, if you write one thing that can be proved false by the dealer, then it can successfully sue you for defamation of character, and that could cost you a great deal of money.
I can't recommend your course of action -- but, you certainly have the right to do it -- as long as what you say is absolutely true, and you have proof to back up your statements.
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If you are using domain names that are identical to the name of the business, then you could be sued for trade dress or trademark infringement. There is case law that suggests that an intentionally disparaging domain name is ***** ***** expression, unless the domain name is ***** ***** "in commerce," i.e., for a commercial purpose. So, if you were to use Adsense, or something else to generate revenue from the website, then that could provide the dealer with an opening to sue for infringement.
In my opinion, yes, you can. But, I make no promises that your adversary, won't sue you and try to find a way to force you to pay damages.
Sometimes an plaintiff will sue, if only to cause a defendant to suffer extensive legal expense. Being stuck in a lawsuit is not my idea of fun (except when I'm the lawyer, because then I'm getting paid).
So, be careful, because even with the truth on your side, things could go against you.
Justanswer provides a phone call option for customers. This is fine for Q&A sessions where the expert is not a lawyer. However, lawyers cannot split fees with a nonlawyer, and because Justanswer, LLC is not a law firm, I cannot accept the phone call option.
I can provide an additional services offer, which you may accept or decline at your convenience. However, customary legal services fees would apply, and my experience is that most Justanswer customers are unwilling or unable to afford my hourly fees (which is why they come to Justanswer in the first place). Regardless, if you're interested, please let me know.
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