Intellectual Property Law
Intellectual Property Law Questions? Ask a Lawyer
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All of the NFL teams have their logos, names, etc. trademarked either individually or through the NFL. To legally sell anything with those logos you would have to get permission of the team and the NFL.
Since all of these are registered trademarks you could be fined for each sale you make. The statutory damages are between $750 and $150k pursuant to the statute shown at https://www.law.cornell.edu/uscode/text/17/504
In addition, you could have to pay attorney's fees, costs of court, etc.
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Yes, the law doesn't distinguish between small print shops or large operations. As you can see from that link to the statute, the only issue is whether the items are trademarked/copyrighted and whether you used them. It isn't rare for a trademark violation to put a small shop out of business and if you're not incorporated or protected somehow they can even go after your personal assets, although the companies don't usually do that.