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BH, Lawyer
Category: Intellectual Property Law
Satisfied Customers: 313
Experience:  IP and Entertainment Attorney
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I am considering changing my business name to something

Customer Question

I am considering changing my business name to something easier to remember, using my last name and a descriptive name. Like "young agency", "young marketing", "young group", etc. What are the trademark rules on this? I am not looking to trademark the name.
I am only making sure that I am in the clear. Thanks
Submitted: 1 year ago.
Category: Intellectual Property Law
Expert:  BH replied 1 year ago.

There is no absolute right to be able to use your own name despite the existence of a trademark of such name so you will want to search. You may use the name so long as it is not trademarked in the category that you are intending to use it in. For instance, if you are a talent agency and there is another talent agency with a registered federal trademark for "Young Agency" then you may be infringing on their trademark. Even if there is no federally registered mark, someone may have common law trademark rights to the name. Common law trademark is limited in geographical scope (in addition to the category of goods/services) so if there is no one else using the mark in your geographical area in the same category of goods/services and no federally or state registered mark in the category, then you will be fine to use it.

A quick search of the USPTO database did not result in any live federally registered marks for "Young Agency," "Young Marketing" or "Young Group." A quick search of the Arizona database pulled up a few Young Agency's so you should check to see if they are in the same category of services as you (I assume that you are a marketing firm):


10581840CORPORATION ***** ***** AGENCY, INC.



If you want to search more versions you can search the USTPO at and Arizona at

Let me know if you have any further questions.