These individuals fit into the rich social class and billionaire to five figure income range. The upper middle class may be able to fit in depending on the price.
Individuals that frequent exclusive resorts are “old money”, business owners, high ranking investors and the children of those who have upper level incomes like millionaires. Individuals who don’t fit into this category are known as the “entourage”. These are groupies of the rich and wealthy that has somehow gotten in good with at least one family member or friend of the family.
• Define the term globalization. What effect does globalization have on popular culture? Provide an example of how American popular culture has influenced other countries, or how the United States has imported popular culture from other countries.
Globalization can be defined as the connected state of every human being on the planet. These connections cross the boundaries of countries, nations, states, and cities. These connections affect the business dealings of individuals around the world, providing products and services that may have been difficult to create or obtain previously. Being connected with other countries provides a larger worldview (The American Dream 2012). The United States is able to observe trends that are “hot” in other countries and then apply those trends within to our nation. The goal would be to stay in the mainstream with the world and also to attract customers from other nations.
Drag racing in America is like apple pie, a symbol of something that was born in our nation. Japan has a similar trademark known as drifting. Through such movies as Fast and Furious Tokyo Drift, Americans got a taste of this Japanese past time and it caught on (Driftingstreet).
2. Choose an advertisement. Analyze the ad for its media message. Answer the following questions based on that ad.
• Who created the media message? Why?
The message was created by Allstate one of the nation’s leading car insurance companies. The advertisement depicted a man lying on top of a snow covered garage, the man represents mayhem. Eventually, he causes additional snow to fall which collapses the roof and then damages the car inside. The purpose was to encourage coverage through Allstate concerning different situations that could damage you’re vehicle (Allthingslawandorder 2011).
• Who is the intended audience? What do you know about the intended audience—age, race, ethnicity, gender, socioeconomic background, hobbies, profession?
The intended audience is anyone in the United States who lives in a snowy area or an area that receives snow (heavy, medium, light) and owns a vehicle. In 2008 Auto Spies conducted a survey which revealed that Americans own 2.28 vehicles per households (Autospies