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getsetgo, MBA
Category: Homework
Satisfied Customers: 3487
Experience:  MBA from IIM Calcutta, Engineer, 8+ years of exp. at executive level
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Hello Getsetgo, I am writing about new product development.

Resolved Question:

Hello Getsetgo,

I am writing about new product development. I understand why companies want breakthrough products, and not just incremental improvements, or line extensions to their existing products. But, I do not know how companies should learn from `Lead Users`, and by doing so develop a different(breakthrough) way of thinking to create new products. I heard the 3M company is very successfully navigating among processes that led them to develop new products. (word does not count).

thank you very much,
Submitted: 5 years ago.
Category: Homework
Expert:  getsetgo replied 5 years ago.

getsetgo :

Hello, thanks for requesting me.

getsetgo :

When is it due? I will have to do some research on 3M to answer last part of your question. Rest I can answer immediately. Kindly let me know your due date so that I can plan acordingly


Hi, Don`t worry about 3M!!!!!!! If you can answer the rest that`s more than enough. Thanks

getsetgo :

ok, will post the answer soon.

getsetgo :

allow me 5 min

getsetgo :

completed answer

getsetgo :

incorporating references

getsetgo :

u need references also?

Expert:  getsetgo replied 5 years ago.

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