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The Discussion Board (DB) is part of the core of online learning.

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The Discussion Board (DB) is part of the core of online learning. Classroom discussion in an online environment requires the active participation of students and the instructor to create robust interaction and dialogue. Every student is expected to create an original response to the open-ended DB question as well as engage in dialogue by responding to posts created by others throughout the week. At the end of each unit, DB participation will be assessed based on both level of engagement and the quality of the contribution to the discussion.

At a minimum, each student will be expected to post an original and thoughtful response to the DB question and contribute to the weekly dialogue by responding to at least two other posts from students. The first contribution must be posted before midnight (Central Time) on Wednesday of each week. Two additional responses are required after Wednesday of each week. Students are highly encouraged to engage on the Discussion Board early and often, as that is the primary way the university tracks class attendance and participation.

The purpose of the Discussion Board is to allow students to learn through sharing ideas and experiences as they relate to course content and the DB question. Because it is not possible to engage in two-way dialogue after a conversation has ended, no posts to the DB will be accepted after the end of each week.


Create an ad campaign for an online university's bachelor's degree program. Include your ideas for the following:

•Advertising: Where will you advertise, and what will your message be?
•Public relations
•Interactive marketing: How will you use the Internet, social networking sites, and mobile ads (3 paragraphs total for the post)?
Your main post on the discussion must be submitted by Sunday.


Select 2 of your classmates’ posts, and reply to each with a critique of the proposed plan and how well it fits in with the concepts being studied this week.

Your replies to at least 2 other student posts must be submitted by Sunday.

You will be graded on the quality and interactivity of your work. The use of unoriginal text and excessive quotes indicates a lack of comprehension and shows that you may not have mastered the concepts.

Submitting all your posts in one sitting or within a compressed time period will adversely affect your interactivity.
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Customer: replied 5 years ago.

By: Pamela D Walker


MKTG305-1201A-03 Marketing Management

Instructor Gloria Kray


February 1, 2012

Walker University is a new accredited interactive online school offering Bachelor Degree Programs in business. We provide:

Flexible scheduling


Learning Labs


E Books

Open Enrollment

Financial Aid Programs

Armed Forces Services

Job placement programs

Alumni mentoring programs (Accredited Online Schools, nd)

Advertising will take place on Local TV and Radio shows. Signage will be positioned in areas that offer public transportation and wraps will be placed on city buses. Newspaper and direct mailers will be utilized. Billboards in high school areas will be targeted, and our presence will be felt at all local college and job fairs. We will partner with high school counselors promoting the conveniences of our program, the gateway we provide in recovering transcripts, the financial savings we offer and the individual professional guidance we will extend to our first year students.

Our web based program is searchable through all major search engines. We have our own Twitter account, Face book and LinkedIn page which are managed by our professional and knowledgeable staff. We will reach back to companies to ignite their Tuition Reimbursement Benefits Program and remind employees how fortunate they are to be working for an organization that supports and encourages higher learning.


Accredited Online Schools. (nd). Retrieved February 1, 2012, from Online Schools:

Course MKTG305 - Marketing Management. (nd). Retrieved February 1, 2012, from AIU: Materials: MKTG305-1201A-03 : Marketing Management

Attachment: MKTG305 Unit5DB.docx

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