Homework

Homework Questions? Ask a Tutor for Answers ASAP

Ask an Expert,
Get an Answer ASAP!

Homework
This answer was rated:

Assignment Name: Unit 4 Individual Project Deliverable Length:

Assignment Name: Unit 4 Individual...
Assignment Name: Unit 4 Individual Project
Deliverable Length: 4–5 pages: not including cover page, abstract page, & reference page
Details: Building a brand is crucial exercise that often takes years or decades to accomplish. The benefit of brand equity is realized in the botXXXXX XXXXXne. You researched brand equity from a consumer standpoint. For this assignment, you will select a big nationally or internationally known brand that has advertisements that feature a famous person or persons.

PART 1: Research Background

Research the selected brand using both its Web site and articles in the library’s full-text databases, and address the following:

•What does the brand mean in today’s market?
•How has it evolved over time?
•What is the target market(s) for the brand? Has that changed from the past?
•How is the competition positioned?
This section of the assignment requires the use of articles from the library’s full-text databases. Articles are found in periodicals. These are not to be confused with eBooks or reference books. The most popular databases in marketing are: ABI Inform Global, Academic Search Premier, and Business Source Premier. This section of the paper should be at least 2 pages in length.

PART 2: Application

Marketing is not all serious research involving scholarly, statistical, and practitioner resources; it is also about trends, buzz, and pop culture of the day. Actors, models, musicians, athletes, and reality stars of the moment are hounded by the press. Their lives unfold in the media, and many are seen wearing, carrying, eating, or driving a particular brand. For this section, you may research the following in any media outlet:

•What celebrities endorse your brand? Why are they a good fit? To what target market do they connect?
•What other famous characters could be connected to your brand? Explain why.
•What about the competition? What kind of endorsers do they use?
This section of the paper should be at least 2 pages in length.

Your report must include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The paper should be written in third person; this means words like I, we, and you are not appropriate. The use of direct quotes is discouraged but may be used sparingly in appropriate situations.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 4–5 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 7–8 pages in length.

Click here to view the assignment grading guidelines.

Please submit your assignment as a Word document in APA format using the attached TEMPLATE.

For assistance with your assignment, please use your text, Web resources, and all course materials.
Show More
Show Less
Ask Your Own Homework Question
Answered in 28 minutes by:
1/28/2012
BMW MD
BMW MD, Professor
Category: Homework
Satisfied Customers: 1,597
Experience: Currently teaching, excellent writer
Verified
Please reply with the template. And 4-5 pages should be more like $40-50. If that's acceptable, I will have this tomorrow. Thanks for the request!!
Ask Your Own Homework Question
Customer reply replied 5 years ago

 

 

which price

 

 

HERE

It depends how long it is. Do you want me to shoot for 4 pages?
Ask Your Own Homework Question
Customer reply replied 5 years ago

 

 

what ever the Instructor what I want a good grade on the group

project she gave me a F.

Why? What project?
Ask Your Own Homework Question
Customer reply replied 5 years ago
The Marketing Scene provides a destination for professionals and consumers to discuss new ways of marketing, the effectiveness of advertising trends, specific ad campaigns, and the impact this information has on our society. -------------------------------------------------------------------- Grading Criteria: MKTG 305 Unit 3 Group Project***** On-Time Submission of Story (a late story earns a zero)- 75/75 ***** This is a well written story on a relevant topic Group Discussion Board Critiques of all other on-time drafts-0/75 ****No critique provided Grade for Unit 3 Group Project-75/150 -------------------------------------------------------------------- I enjoyed reading your story that was well written and retains the reader's interest.
It looks like you were penalized for not submitting the response to peer posts. Did I write them? Were they on time?
Ask Your Own Homework Question
Customer reply replied 5 years ago

 

 

Yes for as I know of. I sent what you wrote

Ok.
Ask Your Own Homework Question
Here is your answer. Smile Thanks!

I also want to add here, so I am sure you understand. The email from your teacher says that you got an F on that assignment because you did not submit the responses for the peer posts (in other words, you received a 0 for that part of the assignment). If you disagree with this (meaning you say you DID submit the responses in time), you can take it up with your teacher. Do you understand what I'm saying? I want to be sure you get a good grade, and I don't want my hard work to be for nothing! Laughing
BMW MD
BMW MD, Professor
Category: Homework
Satisfied Customers: 1,597
Experience: Currently teaching, excellent writer
Verified
BMW MD and 87 other Homework Specialists are ready to help you
Ask your own question now
Customer reply replied 5 years ago

 

 

 

k . I understand THANK YOU!!!Smile

Customer reply replied 5 years ago

 

This is what my Instructor sent me.THANKS

 

Don't Be Caught By Surprise!

 

Look carefully at the Grading Criteria for the Unit 4 IP. You will see that there are 2 sections for the Target Market. You will discuss the current target market AND you will discuss the historical, or original, target market. Both sections will require research and each section is worth 20 points.

 

There are very few brands that have kept the same target market over the decades and have not expanded their target markets. Think of all of the extended product lines over the decades. Each new version of the product may represent a need for a different target market. That's a good way to handle this section.

 

GRADING CRITERIA

MKTG 305 Unit 4 Individual Project

Possible Points

Part 1: Research Background-Brand in Today's Market (full-text)

20

Part 1: Research Background- Brand Evolution (full-text)

20

Part 1: Research Background- Brand's Current Target Markets (full-text)

20

Part 1: Research Background- Brand's Historical Target Markets (full-text)

20

Part 1: Research Background- Competition's Positioning (full-text)

20

Part 2: Celebrity Endorsers: Fit to Target Market

15

Part 2: Rationale for other endorsers

20

Part 2: Endorsers for the Competition (fit)

15

Grade for Unit 4 Individual Project

150


I think we have addressed all the points in what you were sent. Please note that the last assignment was 5+ pages, and I thought we agreed on $40? I really do appreciate your quick accepts and all your business, but I can't do papers for less than they are worth, or doing papers without ALL of the info you have available, please? If you add additional data to a question after I answer it, I just have to go back and make it right. I hope that makes sense! Smile Thanks!
Ask Your Own Homework Question
Customer reply replied 5 years ago

 

SORRY I sent you $10.00 more THANKS

 

I am going to send you something from my peer.

Thanks a million! I WILL do the peer post before I work on anything else tomorrow, but now I would like to have some snuggle time with my husband!! ;) Thanks again!
Ask Your Own Homework Question
Customer reply replied 5 years ago

Unit 4 - Interviews - MAIN POST

Harold Christian

American InterContinental University

18-25 Year Old Interview

A 21 year old female cadet at West Point who likes to buy from websites because her schedule doesn't allow her to go out that often. It gives her more variety and then she can have the thing mailed directly to the person.

She likes to shop at bricks and mortar when she can because it is nice to see the things she is buying before, but with the internet and photos this day it isn't too hard.

 

26-45 Year Old Interview

A 45 Year old female who purchases more books on line than software. Her purchasing of books is based on her reading habits along with her lack of knowledge of computer programs and software.

She prefers not to purchase over the Internet as she doesn't trust placing her personal information on the Internet. She prefers shopping at a brick and mortar establishment as she can physically see the items in person. She only shops on line for books or if she has an emergency situation and cannot get to the store to purchase the item

 

46 Year and Older Interview

A 64 year old female who prefers to buy from web site and have it delivered for software. It is convenient and is easier to review it on line and pick out selections. The convenience is to point and click and not sort thru shelves of boxes.

When buying books, she prefers to look on line or to read on line but I do enjoy a real book store as the store itself is charming. Bookstores which are set up like a comfortable living room are my favorites as they invite you to unplug from technology and chill.

From an economic standpoint, you do save on gas, wear and tear on a vehicle, traffic jams and etc. There is also pleasure in taking a trip to a book store as the trip itself is part of the whole experience.

In summary depending on whether you are looking for convenience only or a distraction from your busy lifestyle that will determine which you chose. Most people enjoy variety in life so she thinks both choices will be around for individuals for years to come.

The responses differ largely based on the each interviewee's availability to shop at a local store and their comfort level with the use of the Internet and technology.

This is in reply to the post by my classmate, H.C. Mr. Christian gives a basic response to the question that is technically complete; however, there are some areas of poor grammar here and there. I appreciated the response and found it reasonably easy to read.
Ask Your Own Homework Question
Customer reply replied 5 years ago

 

 

Did you look at the one that say don't be caught by surprise let me know what you think about it.THANKS

I did... that was from your teacher, correct? I did comment on that... I feel we touched on all these points in the essay for the question. Thanks!
Ask Your Own Homework Question
Customer reply replied 5 years ago

 

YES!!! k

Thanks!
Ask Your Own Homework Question
Customer reply replied 5 years ago

 

UNIT 4 IP My similarty score is 54% It need to be 30% and under.THANKS

I will send it to you tomorrow morning. Thanks!
Ask Your Own Homework Question
Customer reply replied 5 years ago

 

k

THIS ANSWER IS LOCKED!
You can view this answer by clicking here to Register or Login and paying $3.
If you've already paid for this answer, simply Login.
Ask Your Own Homework Question
Ask BMW MD Your Own Question
BMW MD
BMW MD
BMW MD, Professor
Category: Homework
Satisfied Customers: 1,597
1,597 Satisfied Customers
Experience: Currently teaching, excellent writer

BMW MD is online now

A new question is answered every 9 seconds

How JustAnswer works:

  • Ask an ExpertExperts are full of valuable knowledge and are ready to help with any question. Credentials confirmed by a Fortune 500 verification firm.
  • Get a Professional AnswerVia email, text message, or notification as you wait on our site. Ask follow up questions if you need to.
  • 100% Satisfaction GuaranteeRate the answer you receive.

JustAnswer in the News:

Ask-a-doc Web sites: If you've got a quick question, you can try to get an answer from sites that say they have various specialists on hand to give quick answers... Justanswer.com.
JustAnswer.com...has seen a spike since October in legal questions from readers about layoffs, unemployment and severance.
Web sites like justanswer.com/legal
...leave nothing to chance.
Traffic on JustAnswer rose 14 percent...and had nearly 400,000 page views in 30 days...inquiries related to stress, high blood pressure, drinking and heart pain jumped 33 percent.
Tory Johnson, GMA Workplace Contributor, discusses work-from-home jobs, such as JustAnswer in which verified Experts answer people’s questions.
I will tell you that...the things you have to go through to be an Expert are quite rigorous.

What Customers are Saying:

Wonderful service, prompt, efficient, and accurate. Couldn't have asked for more. I cannot thank you enough for your help.

Mary C.Freshfield, Liverpool, UK

This expert is wonderful. They truly know what they are talking about, and they actually care about you. They really helped put my nerves at ease. Thank you so much!!!!

AlexLos Angeles, CA

Thank you for all your help. It is nice to know that this service is here for people like myself, who need answers fast and are not sure who to consult.

GPHesperia, CA

I couldn't be more satisfied! This is the site I will always come to when I need a second opinion.

JustinKernersville, NC

Just let me say that this encounter has been entirely professional and most helpful. I liked that I could ask additional questions and get answered in a very short turn around.

EstherWoodstock, NY

Thank you so much for taking your time and knowledge to support my concerns. Not only did you answer my questions, you even took it a step further with replying with more pertinent information I needed to know.

RobinElkton, Maryland

He answered my question promptly and gave me accurate, detailed information. If all of your experts are half as good, you have a great thing going here.

DianeDallas, TX

< Previous | Next >

Meet the Experts:

LogicPro

LogicPro

Engineer

5,672 satisfied customers

Expert in Java C++ C C# VB Javascript Design SQL HTML

Manal Elkhoshkhany

Manal Elkhoshkhany

Tutor

4,549 satisfied customers

More than 5000 online tutoring sessions.

Linda_us

Linda_us

Finance, Accounts & Homework Tutor

3,138 satisfied customers

Post Graduate Diploma in Management (MBA)

Chris M.

Chris M.

M.S.W. Social Work

2,635 satisfied customers

Master's Degree, strong math and writing skills, experience in one-on-one tutoring (college English)

F. Naz

F. Naz

Chartered Accountant

2,158 satisfied customers

Experience with chartered accountancy

Bizhelp

Bizhelp

CPA

1,887 satisfied customers

Bachelors Degree and CPA with Accounting work experience

Seanna

Seanna

Tutor

1,781 satisfied customers

3,000+ satisfied customers, all topics, A+ work

< Previous | Next >

Related Homework Questions
I would ask this in homework but I think this is out of
Hi,I would ask this in homework but I think this is out of their area of expertise. How much to answer these 40 electrician trade school questions from Penn foster. This is their NEC graded project wh… read more
Dr. Donna Kakonge
Dr. Donna Kakonge
Doctor of Education
181 satisfied customers
I need help implementing expectation maximization algorithm
I need help implementing expectation maximization algorithm in python … read more
Dr. Donna Kakonge
Dr. Donna Kakonge
Doctor of Education
181 satisfied customers
Section 1 – Objectives: Provide a brief summary of the
Section 1 – Objectives: Provide a brief summary of the project. • Section 2 – Task 1: Basic Web Tracking Mechanism: Summarize your efforts to investigate web tracking, including the screenshots you to… read more
Dr. Donna Kakonge
Dr. Donna Kakonge
Doctor of Education
181 satisfied customers
I have 3 more if you want them, i have to pick a heroine,
i have 3 more if you want them, i have to pick a heroine, and do these assignments, let me know, and let me know what its worth, when this one is done, i will send you the other two, and pay seperatel… read more
O. Adames
O. Adames
Bachelor\u0027s Degree
77 satisfied customers
I need help with advanced macroeconomics. I'm having trouble
I'm having trouble with the IS-MP-PC model, showing what would happen if the FFR would be increased, and also if there were to be a tax reform. … read more
Dr. Donna Kakonge
Dr. Donna Kakonge
Doctor of Education
181 satisfied customers
Is there any help for Linux beginners testout chapter exams.
is there any help for Linux beginners testout chapter exams … read more
Dr. Donna Kakonge
Dr. Donna Kakonge
Doctor of Education
181 satisfied customers
With a minimum word count of 130: Do you believe business
With a minimum word count of 130: Do you believe business enterprise should be regulated by the federal government or that the marketplace should determine price? Explain your response.… read more
Experienced Teacher
Experienced Teacher
Bachelor\u0027s Degree
394 satisfied customers
Prepare 10 column work sheet for fiscal year 2005 starting
prepare 10 column work sheet for fiscal year 2005 starting with unadjust trial balance including adjustments on additional facts?… read more
Manal Elkhoshkhany
Manal Elkhoshkhany
Tutor
Foundation classes for MBA
4,549 satisfied customers
Need an SQL query written that will create a row for every
Need an SQL query written that will create a row for every possible date. I need it to take all invoices, payments and exchange rates and create a row for each record so that it can be filtered by exa… read more
The-PC-Guy
The-PC-Guy
Bachelor\u0027s Degree
628 satisfied customers
We have a project that is due October 29, I have scanned the
Angela, We have a project that is due October 29, I have scanned the info for it but I don't know how to get them to you. Could you please let me know how I can get them to you? Here is the file : dow… read more
Seanna
Seanna
Tutor
1,781 satisfied customers
For LogicPro only: I need to develop a code using SQL for a
For LogicPro only: I need to develop a code using SQL for a cookbook database. Below are the requirements:Provide the SQL CREATE TABLE commands for the five tables in your cookbook database. Include P… read more
LogicPro
LogicPro
Engineer
Bachelor of Technology
5,672 satisfied customers
I need some one to answere a couple excel question. Excel
I need some one to answere a couple excel question … read more
Jason Jones
Jason Jones
AAS Information Technology
6,316 satisfied customers
Program 1) A small company is moving all its employee data
Program 1) A small company is moving all its employee data to a computer. To make a smooth transition, a software program will permit the data entry personnel to enter data into a file. Design a progr… read more
LogicPro
LogicPro
Engineer
Bachelor of Technology
5,672 satisfied customers
Paying a large tip to secure a better table in a restaurant
Paying a large tip to secure a better table in a restaurant is the same as offering a bribe in business to secure a contract." Defend or oppose this statement.… read more
KARRY
KARRY
Master's Degree
92 satisfied customers
For a list of numbers entered by the user and terminated by
For a list of numbers entered by the user and terminated by 0. Write a program to find the sum of the positive numbers and the sum of the negative numbers. Needs to be done in Raptor Program.… read more
LogicPro
LogicPro
Engineer
Bachelor of Technology
5,672 satisfied customers
Need a biography on Woodrow to include the following info:
Angela, Need a biography on Woodrow Wilson to include the following info: 1. Term of presidency and date of service, date of birth, date of death, birthplace, and family history 2. Political affiliati… read more
Seanna
Seanna
Tutor
1,781 satisfied customers
While arguing with his neighbor, pulls out a Swiss Army
While arguing with his neighbor, Sam pulls out a Swiss Army knife with the intent of merely frightening him. Sam accidentally hits his neighbor's arm with the knife, resulting in a slight nick. Unbekn… read more
RobertJDFL
RobertJDFL
Attorney
Juris Doctorate
5 satisfied customers
Paul's missionary work created a controversy in the church.
Paul's missionary work created a controversy in the church. what was the nature of the Jew-Gentile controversy and how did the church handle it?… read more
Academic Tutor
Academic Tutor
Master\u0027s Degree
380 satisfied customers
Disclaimer: Information in questions, answers, and other posts on this site ("Posts") comes from individual users, not JustAnswer; JustAnswer is not responsible for Posts. Posts are for general information, are not intended to substitute for informed professional advice (medical, legal, veterinary, financial, etc.), or to establish a professional-client relationship. The site and services are provided "as is" with no warranty or representations by JustAnswer regarding the qualifications of Experts. To see what credentials have been verified by a third-party service, please click on the "Verified" symbol in some Experts' profiles. JustAnswer is not intended or designed for EMERGENCY questions which should be directed immediately by telephone or in-person to qualified professionals.

Disclaimer: Information in questions, answers, and other posts on this site ("Posts") comes from individual users, not JustAnswer; JustAnswer is not responsible for Posts. Posts are for general information, are not intended to substitute for informed professional advice (medical, legal, veterinary, financial, etc.), or to establish a professional-client relationship. The site and services are provided "as is" with no warranty or representations by JustAnswer regarding the qualifications of Experts. To see what credentials have been verified by a third-party service, please click on the "Verified" symbol in some Experts' profiles. JustAnswer is not intended or designed for EMERGENCY questions which should be directed immediately by telephone or in-person to qualified professionals.

Show MoreShow Less

Ask Your Question

x