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Chris M.
Chris M., M.S.W. Social Work
Category: Homework
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Experience:  Master's Degree, strong math and writing skills, experience in one-on-one tutoring (college English)
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1. Sales letters require the use of the: (Points: 5) indirect

Resolved Question:

1. Sales letters require the use of the: (Points: 5)
indirect approach.
direct approach.
persuasive approach.
common approach.


2. "Start with the good news" is the basic rule in the: (Points: 5)
indirect approach.
direct approach.
persuasive approach.
sales approach.


3. When you put the bad news in the middle of your message, you are using the: (Points: 5)
indirect approach.
direct approach.
persuasive approach.
sales approach.


4. The purpose of the "buffer paragraph" is to: (Points: 5)
set the stage for giving good news.
provide background for a request for action.
smooth the way for an unpleasant message.
give the negative attitude a prominent position.


5. The written business message is successful only if the receiver: (Points: 5)
is given what he or she has requested.
reacts favorably to it.
continues to do business with the organization.
contacts you immediately.


6. The "call for action" is at the end of the message in the: (Points: 5)
direct approach.
indirect approach.
persuasive approach.
explanatory approach.


7. When composing a first draft: (Points: 5)
check the grammar.
use the spell check.
concentrate on content.
revise the wording.


8. Routine replies to inquiries and requests should follow the: (Points: 5)
direct approach.
indirect approach.
persuasive approach.
sales approach.


9. The refusal in negative communications should: (Points: 5)
be stated explicitly or implied clearly.
be stated in at least two ways.
be stated in the middle and final paragraphs.
not be explicitly stated.


10. Which is NOT part of the message planning process? (Points: 5)
Identify the purpose of the communication.
Decide where to sit if you're the main speaker.
Identify the intended audience.
Determine the content of the communication.


11. Which is an INCORRECT statement about writing a rough draft? (Points: 5)
Edit and correct the rough draft after it is completed.
Prepare the letter in draft form first.
Proofread the draft for tone, "you" attitude, and word choice.
Don't waste time editing since most people's first thoughts are their best.


12. Which is NOT part of the AIDA plan? (Points: 5)
Interest
Action
Decision
Attention


13. The largest amount of daily, routine correspondence is: (Points: 5)
correspondence that requests or transmits information.
correspondence that answers complaints.
thank-you letters.
acknowledgments of orders.


14. The most challenging or problematic communications in business are those that: (Points: 5)
refer the customer to another area.
admit that the company has made a mistake.
refuse the receiver's request.
allow the customer to make a deal.


15. In the negative letter, the last paragraph should: (Points: 5)
state reasons for the refusal.
offer a counter proposal or alternative.
restate the refusal.
apologize.


16. If you describe how the recommendation, product, or service would benefit the receiver, you are trying to arouse: (Points: 5)
attention.
interest.
desire.
action.


17. Of the following, the best ending for a letter using the persuasive approach is: (Points: 5)
a request for action.
a thank you in advance.
to state a benefit to the receiver.
a question.


18. Of the following, the best description of the middle paragraph(s) of a letter using the direct approach is: (Points: 5)
the reselling of the organization/product/service.
an explanation or details.
a call for action.
to build goodwill.


19. In a bad-news letter, the negative information should be: (Points: 5)
presented in the first paragraph.
placed immediately following the explanation.
summarized in the last paragraph.
avoided completely.


20. If you are writing a letter of recommendation, you should use the: (Points: 5)
direct approach.
indirect approach.
persuasive approach.
explanatory approach.
Submitted: 5 years ago.
Category: Homework
Expert:  Chris M. replied 5 years ago.
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