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1 Compute the overall effects of these transactions on the

Customer Question

1 – Compute the overall effects of these transactions on the store’s reported income for 2011.

2 – Why is Steinbach taking this action? Is his action ethical? Give your reason, identifying the parties helped and the parties harmed by Steinbach’s action.

3 – As a personal friend, what advice would you give the accountant?
Submitted: 6 years ago.
Category: Homework
Expert:  Neo replied 6 years ago.
THIS ANSWER IS LOCKED!

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Customer: replied 6 years ago.
you answer my 3 question
Expert:  Neo replied 6 years ago.
Yes I did.

Customer: replied 6 years ago.

 

1. Keeping the familiar Mars brand name attached to the new Ethel's Chocolate Lounges allows marketers to take advantage of:

  • a. stimulus generalization
  • b. selective retention
  • c. stimulus discrimination
  • d. motivation
  • e. justification

 

2. The best way for Ethel's Chocolate Lounges to influence ambivalent customers to purchase the company's products would be to

  • a. send postpurchase thank you letters.
  • b. offer guarantees.
  • c. display its product superiority in advertising.
  • d. reassure consumers that their product is just like other Mars products.
  • e. cater to a wide variety of consumers.

 

3. When an Ethel's Chocolate Lounge first opens in a city, consumers probably use ________ when deciding to spend $42 on a box of chocolates.

  • a. a cognitive decision
  • b. routine response behavior
  • c. limited decision making
  • d. extensive decision making
  • e. specialty choicing

 

4. If a manager at Mars created a short brochure about the concept of Ethel's Chocolate Boutiques and the products sold in the boutiques, it would be an example of

  • a. an internal information search.
  • b. nonmarketing-controlled information.
  • c. marketing-controlled information.
  • d. a prepurchase shopping tool.
  • e. an evoked set.

 

5. Katie is a college student in South Bend, Indiana. After classes, she decides to grab a snack before going back to her apartment. Before leaving campus, she can go to the cafeteria or a pretzel stand. Along her walk home are an Ethel's and a Panera. Katie really wants a sandwich and a hot drink, so in all likelihood, her evoked set ________ contain ________.

  • a. will; the pretzel stand
  • b. will not; the cafeteria
  • c. will; Ethel's
  • d. will; Panera

e. will not; Panera

Expert:  Neo replied 6 years ago.
Good day!

Please let me know the title, edition and name of the author of the book you are using.

Thank you so much! :)

Customer: replied 6 years ago.

 

Lamb/hair/McDaniel, Mktg, (5 Ed) Cengage Learning

The articles is

ETHEL'S CHOCOLATE LOUNGES

Expert:  Neo replied 6 years ago.
I am not familiar with the text but please let me know when do you this by. I'll do my research about this text/case.

Customer: replied 6 years ago.

a need this for friday

Expert:  Neo replied 6 years ago.
Let me see what I can do. I'll notify you until tomorrow.

Customer: replied 6 years ago.
thank you Neo I have this assignments from accounting you can hepl me but how I can download this problems this documents have couples tables
Expert:  Neo replied 6 years ago.
You may upload the documents to http://www.mediafire.com. After the uploading process, please copy and paste the sharing URL/link it generated to the new question page.

Customer: replied 6 years ago.

neo Hepl me i give you bonus thank you check if you can open the file

http://www.mediafire.com/?tbp1jt3vtnttlt7

Expert:  Neo replied 6 years ago.
This looks familiar. Please let me know the title, edition and name of the author of the book you are using.

Customer: replied 6 years ago.
ok

Horngren, C.T., Harrison, W.T., and Oliver, M. S. (2009). Accounting: Chapters 1-14: 2009 (8th ed.). Upper Saddle River, NJ: Pearson.

 

Expert:  Neo replied 6 years ago.
Please create new post for those questions and please add "For Neo" at the beginning.

Thank you so much! :)

Customer: replied 6 years ago.
I did you taking about the firts question
Expert:  Neo replied 6 years ago.
I am referring to the other part.