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Chris M.
Chris M., M.S.W. Social Work
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11) With respect to the sampling plan, three decisions must

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11) With respect to the sampling plan, three decisions must be made. The decisions are: the sampling unit—who is to be surveyed? Sample size—how many people should be surveyed? And ________. A. sample security—how to protect the sample data? B. sampling procedure—how should the respondents be chosen? C. sample supervisor—who will lead the sampling effort? D. surveyor skill—who will do the surveying? E. sample cost—how much does sampling cost? 12) Which of the following types of marketing research firms would best be described as one that gathers consumer and trade information which they sell for a fee (e.g., Nielsen Media Research)? A. Specialty-line marketing research firms B. General-line marketing research firms C. Non-profit marketing research firms D. Syndicated-service research firms E. Custom marketing research firms 13) The first step in the marketing research process is to ________. A. analyze the internal environment B. read marketing research journals C. contact a professional consultant D. define the problem and research objectives E. develop a research plan
Submitted: 5 years ago.
Category: Homework
Expert:  Chris M. replied 5 years ago.

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