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Kathy
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When segmenting broad product-markets, cost considerations

Resolved Question:

When segmenting broad product-markets, cost considerations tend

A. To lead to a large number of small, but very homogeneous, product-market segments.
B. To be unimportant as long as the segmenting dimensions are operational.
C. To encourage managers to disregard the criterion that a product-market segment should be substantial.
D. To lead to more aggregating.
Submitted: 6 years ago.
Category: Homework
Expert:  Kathy replied 6 years ago.
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