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Below are the actual questions;
Questions 1-20: Select the one best answer to each question.
1. The two basic functions performed by all organizations, from
the large multinational firms such as Mercedes to an exclusive
Chinese restaurant, are
A. marketing and planning.
B. production and marketing.
C. financing and planning.
D. buying and selling for profit.
28 Examination, Lesson 1
2. American businesses wishing to do business in some foreign countries may be required
by law to engage in
A. political action committees. C. strategic alliances.
B. environmental scanning. D. environmental management.
3. Of the following online activities, the highest earnings come from
A. online gaming. C. retail sales.
B. financial services. D. business-to-business sales.
4. A photo service promises delivery of developed film "Next Day or Free." This guarantee is
an example of what type of utility?
A. Time C. Form
B. Place D. Ownership
5. McDonald's, Burger King, and Taco Bell all compete for the same customers. This type of
market rivalry is known as
A. environmental management. C. direct competition.
B. a demarketing campaign. D. time-based competition.
6. Which process is the essence of marketing?
A. Production C. Selling
B. Exchange D. Promotion
7. Which of the following do transaction-based marketing and relationship marketing have
A. A long-term orientation C. Emphasis on internal marketing
B. Moving customers up a loyalty hierarchy D. Attracting new customers
8. Which of the following statements best exemplifies the marketing era?
A. "Ask your customers what they want."
B. "One glove fits all."
C. "Customers don't always know what they want, so motivate them with benefits."
D. "Build a better mousetrap, and the world will come to your door."
9. Monitoring articles in local newspapers and magazines would be an example of
A. environmental scanning. C. competitive monitoring.
B. sociopolitical environments. D. technological environments.Examination, Lesson 1 29
10. The broadest powers at the federal level to influence marketing activities are held by the
A. Federal Communications Commission.
B. Environmental Protection Agency.
C. Interstate Commerce Commission.
D. Federal Trade Commission.
11. Companies that develop broad marketing ideas that focus on the satisfaction of consumer
needs are likely to avoid
A. cause marketing.
B. marketing myopia.
C. negative ad campaigns.
D. taking risks.
12. What type of competition could occur between a bottle of wine and a compact disc?
A. Time-based competition
B. Competition of substitute products
C. Competition for discretionary buying power
D. Competition of similar products
13. Online shoppers A and B buy the same make and model of car for the same price, but
shopper A finds the deal much quicker. What is a possible explanation?
A. Shopper B visits auction sites.
B. Shopper A uses a bot.
C. Shopper B uses a bot.
D. Shopper A visits only corporate sites.
14. A sports company sells merchandise online to allow shoppers access to a wider variety of
goods. This involves which one of the following elements?
A. Event marketing C. Economic environment
B. Technological innovations D. Distribution strategies
15. In terms of its immediate goal, the FTC's attempt to regulate cyberspace most resembles
the _______ phase of U.S. government regulation.
A. first C. third
B. second D. fourth
16. Airlines begin lowering fare rates in response to the success of online sites that sell
discount airline tickets. This is an example of a _______ strategy.
A. pricing C. promotional
B. distribution D. product30 Examination, Lesson 1
17. On which of the following would you probably find an announcement of the date, time, and
location of a Civil War battle reenactment?
A. Online newsgroup C. Online forum
B. Electronic bulletin board D. Web kiosk
18. Which statement about banner ads is true?
A. You wouldn't find a banner ad on a home page.
B. Banner ads appear mainly on corporate Web sites.
C. Banner ads frequently include links.
D. You would need to click several times from a home page to find a banner ad.
19. During what cycle of a nation's economy would you most likely see consumer prudence
inhibiting the consumers' growing ability to purchase desired products?
A. Recession C. Recovery
B. Prosperity D. Depression
20. Which feature of e-commerce probably poses the biggest threat to a local business?
A. Global reach C. Interactive marketing
B. Right-time marketing D. Integrated marketing
1. A company selling electronics changes its magazine
advertising campaign from a black-and-white text ad to
a colorful photographic ad in an attempt to
A. penetrate consumers' perceptual screens.
B. overcome consumers' learned resistance.
C. exploit consumers' subliminal perceptions.
D. modify consumers' attitude components. 2. A grocery chain that sells tropical fruits native to Caribbean and South American countries
in Hispanic neighborhoods, and exotic Asian vegetables in Chinese neighborhoods, is
demonstrating the firm's recognition of the importance of
A. attitudes. C. learning.
B. perceptions. D. culture.
3. ABC Company wishes to open a manufacturing plant in another country. Unfortunately, the
country's phone system and road system are inadequate for ABC's needs. Thus, for the
ABC Company, this country has a poor
A. exchange rate. C. gross domestic product.
B. infrastructure. D. marketing potential.
4. Two marketing students are discussing how foreign marketers regard the United States.
Student A says foreign marketers are attracted by America's high discretionary income.
Student B says foreign marketers are discouraged by America's unfavorable views on
foreign investment. Which of the following statements is correct?
A. Only Student A is correct. C. Both students are correct.
B. Only Student B is correct. D. Neither student is correct.
5. EDI capability would be an evaluation criterion in _______ analysis.
A. vendor C. sales
B. value D. financial statement
6. A manufacturer of personal computers decides to start manufacturing a line of printers for
home use. To acquire the components for manufacturing these printers, the company will
need to engage in what type of purchasing?
A. Straight rebuy C. New-task buying
B. Modified rebuy D. Reciprocal rebuy
7. Foreign licensing is an agreement in which a/an
A. American firm and a foreign firm share the risks, costs, and management of the
B. firm permits a foreign company to distribute its merchandise in a specific
C. firm maintains a separate marketing and selling operation that's formally licensed
under the firm's name in the foreign country.
D. firm acquires an existing firm in the country in which it wishes to do business.
8. The relationship between the demand for silk and the consumer demand for silk blouses
and neckties is known as
A. joint demand. C. consumer demand.
B. demand variability. D. derived demand.Examination, Lesson 2 45
9. In the process of changing consumer behavior, which of the following terms refers to
actions taken by marketers?
A. Learning C. Response
B. Shaping D. Drive
10. A consumer is most likely to experience postpurchase anxiety after purchasing which of
the following items?
A. A new brand of cereal C. A new stereo system
B. A new CD D. A new brand of salad dressing
11. A significant advantage of using a standardized global marketing strategy for all of a firm's
A. economies of scale. C. consideration of local tastes.
B. customized promotional messages. D. varied products and promotions.
12. Which of the following statements about imports and exports is correct?
A. Exports aren't affected by monetary devaluation but imports are.
B. Imports don't affect the balance of trade.
C. Imports are raw materials, whereas exports are goods.
D. Importing is the purchase of foreign products and exporting is the marketing of
products in foreign countries.
13. Which of the following is true regarding the purchase behavior of an organizational buyer
and an ultimate consumer?
A. The ultimate consumer's decision is usually determined by strict
B. An organizational buyer is subject to additional influences from within
C. An organizational buyer is completely independent and not subject to
D. There are no major differences in purchase behavior between these buyers.
14. A high school student and her parents move from a home in an urban setting to a new
home in a rural setting. After several months in the rural environment, the student's choice
of clothing has changed. She now conforms more to the style of dress typical of her peers
in the rural environment. This situation is an example of
A. the Asch phenomenon. C. syncratic family influence.
B. opinion reversal. D. Maslow's hierarchy.
15. Which of the following anti-free trade practices is based on export subsidies?
A. Embargo C. Tariffs
B. Exchange control D. Dumping46 Examination, Lesson 2
16. Which of the following organizations is part of the institutional component of the
A. The Defense Department C. The University of Massachusetts
B. Microsoft Corp. D. Wal-Mart
17. Technical specialists would most likely be consulted during which stage of the
organizational buying process?
A. Qualifying potential vendors C. Anticipating a problem
B. Selecting an order routine D. Describing characteristics of a
18. A supplier of wood pulp to a paper mill purchases all of its office paper from that paper
mill. This company is practicing
A. reciprocity. C. value analysis.
B. reverse reciprocity. D. vendor analysis.
19. A new brand of sports drink is introduced into a market. Consumers making the decision
whether or not to purchase this new drink are engaging in
A. modified problem-solving behavior. C. limited problem solving.
B. routinized response behavior. D. extended problem solving.
20. Which of the following areas would be most likely to buy remanufactured
A. United States C. Japan
B. Latin America D. Western Europe
Questions 1-20: Select the one best answer to each question.
1. Just-in-time inventories play an increasing role in manufacturing.
A similar inventory strategy in merchandising is called
A. electronic data interchange.
B. buyer-managed inventory.
C. vendor-managed inventory.
D. quick response.
2. Knowing which of the following would be most helpful for
distinguishing consumer products, business products, and
commercial products from one another?
A. Where the products are being sold
B. Who buys the products and why
C. The prices of the products
D. How much it costs to produce the products
60 Examination, Lesson 3
3. Which one of the following would be an example of internal marketing?
A. A customer service training program for a company's employees
B. A special deal for trade-ins at a car dealership
C. A limited-time sales promotion at a local store
D. A money-back rebate for trying a new product
4. Which of the following is best classified as a business product as opposed to a
A. A file cabinet purchased by a homeowner for use in her home-based TV-repair business
B. A milkshake purchased in a McDonald's restaurant by one of the restaurant's employees
C. A silicon ingot purchased by Intel Corporation for use in making computer chips
D. Advertising fliers purchased by a new furniture store for use in announcing the store's
5. Selling in-ground swimming pools to homeowners is probably an example of
A. transaction-based marketing. C. relationship marketing.
B. planned obsolescence. D. real estate sales.
6. A firm may capture most of the total market by satisfying the specific needs of
A. the consumer market. C. the organizational market.
B. influential market segments. D. mass markets.
7. Two rival manufacturers of computer central processing units agree that when one is faced
with a tight production deadline, the other will help it fill its orders. This is an
example of a
A. horizontal alliance with ownership.
B. vertical alliance without ownership.
C. horizontal alliance without ownership.
D. vertical alliance with ownership.
8. In its advertising campaign, a company decides to exploit the cohort effect in reaching
certain consumers. Which method of segmenting consumer markets is this company
A. Demographic segmentation C. Psychographic segmentation
B. Geographic segmentation D. Product-related segmentation
9. The purpose of the revised VALS system is to make use of _______ segmentation.
A. geographic C. primary
B. niche D. psychographicExamination, Lesson 3 61
10. An online apparel company might perform a marketing cost analysis to evaluate the
A. effectiveness of its Web site.
B. cost of shipping to customers.
C. profitability of its new line of travel clothes.
D. number of returns due to poor fit.
11. A gourmet dog food company each year published FifiTells, a collection of cute or amazing
pedigreed dog stories. This is an attempt to create a ______ bond with its customers.
A. structural C. financial
B. social D. transactional
12. Which of the following is an example of secondary data?
A. Online surveys of an Internet retailer's customers
B. Questionnaires filled out by a test audience for a new film
C. Taste-test results for a new flavor of soda
D. Demographic data on college enrollment in a region
13. A yoga instructor estimates she can keep a new student for 36 weeks at a fee of $30 per
week. If it costs her $120 to acquire this new student, what is her rate of return?
A. 3.3 times C. 6 times
B. 4 times D. 8 times
14. One of the techniques available to marketers for market segmentation is
A. combining the overall market into a large heterogeneous group on the basis
B. developing a behavioral profile, or psychographic study, of the consumer.
C. charting consumer consumption of competing products.
D. observing growth levels of related industries.
15. Marketers often use a step-by-step decision process in selecting the segments they
should target in their marketing campaigns. Within this five-stage decision process, when
would you forecast the market potential that you can expect from a particular segment?
A. Before describing the typical customer in that segment
B. In the last stage of the decision process
C. In the first stage of the decision process
D. After describing the typical customer in that segment
16. A grocery store might use data mining techniques to
A. improve the quality of the produce it sells.
B. decide what products to include in its holiday promotion.
C. decide on an advertising strategy.
D. design store layout for renovations.62 Examination, Lesson 3
17. To be effective, market segmentation must meet which of the following criteria?
A. Avoid focusing on nonvariables such as profitability and volume.
B. The market segment must be measurable in terms of both purchasing power and size.
C. The company must expand beyond its marketing capabilities in order to capture
D. The market segment must reflect changing attitudes and lifestyles.
18. The Delphi technique would be most appropriate for which of the following
A. Next winter's best-selling fashions
B. What price level is appropriate for a new product
C. What microbrews are most popular in Texas
D. Which cell-phone technology will become the standard
19. A Sierra Club Visa Card would be an example of
A. database marketing. C. an affinity program.
B. frequency marketing. D. a strategic partnership.
20. Which of the following market research techniques would be most appropriate for use
A. Face-to-face interviews C. Phone surveys
B. Mail surveys D. Online surveys
Questions 1-20: Select the one best answer to each question.
1. The classification of consumer products into the categories of
convenience, shopping, and specialty products is based upon
A. the marketing manager's decision.
B. the manufacturer's classification.
C. consumer input.
D. consumer buying behavior.72 Examination, Lesson 4
2. Which of the following statements is correct regarding unsought consumer products?
A. High prices are usually associated with this type of consumer product.
B. Staples and emergency items are examples of unsought products.
C. On their own, consumers usually don't recognize any need for unsought products.
D. Consumers generally purchase unsought products impulsively, on the spur of the moment.
3. Gillette markets men's hair spray with the name The Dry Look. The Dry Look is considered
to be a/an _______ brand.
A. generic C. private
B. individual D. family
4. Shopping products can be classified as homogeneous or heterogeneous. Which of the
following statements about these classifications is true?
A. Price is an important factor in homogeneous products, whereas quality and style are
important in heterogeneous products.
B. Purchases of heterogeneous products are based more on impulse and purchases of
homogeneous products are based more on self-concept.
C. Economic or design factors aren't relevant in either homogeneous or
D. Heterogeneous products are easily adopted, whereas homogeneous products require
extensive opinion leader and early adopter approval.
5. Which of the following items is the best example of a specialty product?
A. Hershey candy bars C. Rolex watches
B. Cemetery plots D. Electrical tape
6. A company that wants to emphasize a market segmentation strategy for its products
should strongly consider using which brand approach?
A. Family C. Trademark
B. Generic D. Individual
7. A washing machine is an example of a/an _______ product.
A. shopping C. specialty
B. unsought D. convenience
8. Marketing decision makers realize that people buy
A. due to high-pressure tactics. C. when the price is at its lowest.
B. only when it's required. D. to satisfy their wants.Examination, Lesson 4 73
9. In the introductory stage of a product's life cycle,
A. sales rise rapidly.
B. sales rise slowly.
C. many competitors enter the market.
D. sales are stable.
10. The golden arches of the McDonald's fast-food chain are an example of a
A. brand. C. trade name.
B. generic name. D. corporate slogan.
11. Which of the following items belong in the same classification of consumer goods?
A. Candy bars and blenders
B. Clothing and veterinary insurance
C. Shoes and furniture
D. Diamond jewelry and auto insurance
12. The introduction of McDonald's restaurants in foreign countries was an example of
A. creating an entirely new product.
B. extending the product life cycle.
C. adding a useless feature to a declining product.
D. creating a line extension.
13. An automaker is more interested in efficiency and performance than in price when
considering the purchase of
A. hand tools. C. seats and stereos.
B. aluminum. D. assembly-line robots.
14. Which of the following represents a market penetration strategy?
A. Morton Salt advertises a way to use salt to make a homemade rust remover.
B. Ford Motor Company introduces an electric car.
C. Black and Decker sells small home appliances.
D. Proctor & Gamble sells its traditional products in the former Soviet Union.
15. Of the following items, which is the best example of a supply expense for a
A. The lights for the printing room C. The printing presses
B. The paper used to make the book pages D. The ink for the presses
16. An example of a brand name which has become the legally generic name for a product
A. Xerox. C. Kleenex.
B. Coke. D. Yo-yo.74 Examination, Lesson 4
17. Among shopping products, big-screen TVs are in the _______ stage.
A. introductory C. maturity
B. growth D. decline
18. Potential consumers experience a series of stages from learning about a new product to
trying it and deciding whether or not to purchase it regularly. This series of stages is known as
A. the consumer product life cycle. C. total product usage or rejection.
B. the adoption process. D. the consumer innovation process.
19. What is the difference between a trademark and a trade name?
A. The trademark represents only the symbolic identity of a brand; the trade name is the
actual identity of the brand.
B. A trade name isXXXXX that has a claim to exclusive legal protection; a trademark is
the name of a company.
C. A trademark is a brand that has a claim to exclusive legal protection; a trade name is
the name of a company.
D. The trademark is the distinctive appearance of a brand item; the trade name isXXXXX
of a brand that can be vocalized.
20. Companies offer free trial products to consumers for what reason?
A. To move consumers to the adoption stage more quickly
B. To get rid of old product that's in the warehouse
C. To identify consumer innovators
D. To avoid having to repackage and change brand names
1. In many cases, successful implementation of IMC depends
A. management restricting marketing's use of different
promotional mix elements.
B. willingness of management to let separate departments
handle different marketing campaigns.
C. sense of teamwork among the people involved with various
elements of the promotional mix.
D. successful reorganization of the company's authority into
a vertical structure.92 Examination, Lesson 5
2. One main difference between interactive advertising and traditional advertising is that
A. interactive advertising involves more consumer participation.
B. traditional advertising provides more product information.
C. traditional advertising creates a more personal experience.
D. interactive advertising is more humorous and entertaining.
3. Marketing channels play a key role in marketing strategy because they
A. provide criteria for promotional expenditures.
B. allow more participants to contribute to the economy.
C. are a key part in product design and recognition.
D. provide the means by which products move from producer to ultimate user.
4. A company has traditionally used door-to-door sales representatives to sell encyclopedias.
Recently, the company has also begun selling its encyclopedias in large bookstores. The
way this company sells its books is a practical example of
A. wholesaling and retailing. C. direct channels.
B. dual distribution. D. marketing intermediaries.
5. Of the following situations, which one is most likely the result of noise in the
A. A customer responding to an advertisement
B. A customer gaining additional product information from the Internet
C. A product promotion that becomes much too popular
D. A consumer overlooking the product in the advertisement
6. When retailers specify merchandise strategy, customer service standards, pricing
guidelines, promotion goals, and store atmosphere choices, they're
A. finalizing the strategic plan.
B. setting base criteria for evaluating vendors and suppliers.
C. developing a retail mix.
D. changing their position on the "wheel of retailing."
7. A major factor retailers must consider in deciding which products to include in their
merchandise mix is
A. the preferences and needs of their chosen target market.
B. the types of current vendors or suppliers.
C. the promotional strategy to be applied.
D. the total cost of inventory.Examination, Lesson 5 93
8. A product in the introductory stage would most likely use advertising whose objective is
A. persuasion. C. reminding.
B. informing. D. comparing.
9. Which of the following is the main reason for outsourcing some or all
A. Cut transportation costs
B. Reduce customer complaints
C. Decrease inventory holding costs
D. Lower production costs
10. In addition to its 600 franchises and 4,000 independent dealers, Goodyear decides to
market its tires through large chains such as Sears, Kmart, and Wal-Mart. This is an
example of a distribution system that's
A. exclusive. C. selective.
B. specialized. D. intensive.
11. What is one reason air freight is experiencing a significant growth in volume?
A. It's less expensive than most other freight modes.
B. It's available in many different locations.
C. It provides a very fast method of delivery.
D. It can be extremely flexible in handling different shipments.
12. A catalog company with a toll-free number for customers to call employs which direct
A. Electronic and broadcast
B. Direct mail and inbound telemarketing
C. Direct mail and outbound telemarketing
D. Direct mail only
13. Acceptable promotional practices in the marketplace are ultimately determined by
A. interest groups who demonstrate against certain messages.
B. consumer buying decisions.
C. universally accepted rules of good and bad taste.
D. government bodies.
14. When conflict develops between two or more wholesalers or between two or more
retailers, it's known as _______ conflict.
A. competitive C. system
B. vertical D. horizontal6
94 Examination, Lesson 5
15. In one of its promotions, Company A says, "Our product is the only one of its kind that uses
shatterproof glass." Which promotion objective does this statement best fulfill?
A. Differentiate a product C. Produce an action
B. Increase demand D. Stabilize sales
16. The advertising campaign that tells consumers about "Pork-the other white meat" is an
example of what type of advertising?
A. Product C. Institutional
B. Informative D. Persuasive
17. If you wanted to reach a select group of people (for instance, paramedics) with an
advertising campaign, which one of the following media would be most effective for
A. Television C. Radio
B. Newspapers D. Magazines
18. Which of the following cases is an example of a pushing strategy?
A. A meat provision company encouraging restaurants to buy its meats
B. A hotel chain offering midweek specials for families
C. A dress shop encouraging sales by offering specials to frequent buyers
D. A national soda bottling company issues cents-off coupons for consumers
19. Zanra Caterers knows that another caterer in the same area spent $5,000 for promotion
last year and increased sales by 20%. Because of that, Zanra decides to spend as much
as the other caterer for promotion. Which method does Zanra use to set its budget?
A. Task objective C. Meeting the competition
B. Percentage-of-sales D. Fixed-sum-per-unit
20. Which one of the following situations is an example of publicity?
A. A store's radio advertisement about a coupon sale on select appliances
B. A newspaper article about a company's sponsoring a marathon for a local charity
C. A television commercial aired during a major sporting event
D. A newsletter sent to stockholders regarding policy changes
1. Which of the following is an example of an unfair-trade law?
A. Wal-Mart is unable to carry Lladro figurines because of
B. CD manufacturers are permitted to force retailers to charge at
least $15.00 per CD.
C. Stores in Pennsylvania are required to charge at least $2.20
for a gallon of milk.
D. Stores in Kansas are prohibited from charging more than
$2.50 for a gallon of milk.
2. eCost.com lowers prices on computer accessories and printer
cartridges with the objective of taking market share from rival PC
Mall.com. This is an example of a _______ objective.
A. profitability C. prestige
B. meeting competition D. volume
104 Examination, Lesson 6
3. Wal-Mart prices a box of laundry detergent at $6.47. This is an example of what
A. Unit pricing C. Product line pricing
B. Psychological pricing D. Promotional pricing
4. In the analysis of economic cost and revenue curves, which of the following would be
considered a variable cost?
A. Wages and overtime C. Lease payments on installations
B. Rent on production facilities D. Insurance
5. Which of the following illustrates the strategy of yield management?
A. Matinee prices at the movies
B. Menu changes based on seasonal availability of certain foods
C. Promoting portable MP3 players as necessities
D. Clearance sales on cars at the end of the model year
6. The method of price setting that's most widely used is _______ pricing.
A. breakeven C. customary
B. competitive D. cost-plus
7. A manufacturer offers retailers a 2% payment per unit sold to cover advertising costs for
the manufacturer's product. This payment is a
A. trade discount. C. promotional allowance.
B. cash discount. D. rebate.
8. Transfer pricing is used when
A. government agencies price their services.
B. goods are sent from one profit center within the organization to another.
C. goods are sold by one manufacturer to another.
D. competitive bidding fails to set the price for a product.
9. A new pizza parlor is just opening up in an area that already has quite a few pizzerias.
The owner decides to offer his $6 pizza at $4.50 for the first two months he's open. His
plan is an example of what type of pricing strategy?
A. Competitive C. Skimming
B. Market-plus D. Penetration
10. The use of bots to search out price quotes on specified products forces Internet
A. keep prices low. C. operate their Web sites at a loss.
B. close off their Web sites from bots. D. cannibalize sales.Examination, Lesson 6 105
11. For years, a small local diner has offered a hearty bowl of soup and a hard roll for $.99.
The owner is finding it difficult to maintain this price. Instead of increasing the price, she
decides to serve slightly smaller bowls of soup and a smaller roll. This owner is concerned
about making changes to her product's
A. target return. C. prestige pricing.
B. customary price. D. market incentive.
12. According to the PIMS study, which of the following is likely to happen?
A. As a company's market share increases, its profitability will decrease.
B. As a company's market share decreases, its profitability will increase.
C. As a company's market share increases, its profitability will increase.
D. As a company's product quality increases, its profitability will decrease.
13. To distinguish their high-end products from similar products of their competitiors, some
companies use a _______ pricing strategy.
A. market share C. skimming
B. competitive D. penetration
14. A company calculates that its fixed costs for producing 100 units totaled $500 last year.
The variable costs totaled half that amount for that same production period. To calculate
the average total cost of production, you would divide $750 by
A. 100. C. the marginal cost.
B. 50. D. the marginal revenue.
15. The primary reason unit pricing came into being was to
A. reduce the amount of haggling between consumers and sellers.
B. assist consumers in determining the best buy among various packaging sizes.
C. establish a global community in which all consumers pay the same price for a product.
D. set prices to appeal more to those consumers who typically buy more of the product.
16. Which of the following companies is most likely to offer loss-leader pricing?
A. Airline C. Film studio
B. Automaker D. Grocery store
17. Pricing objectives that seek to develop and maintain an image of quality and exclusiveness
so as to appeal to status-conscious consumers are _______ objectives.
A. profitability C. meeting competition
B. personal D. prestige106 Examination, Lesson 6
18. If all tobacco companies independently raise their prices for all types of cigarettes, their
total revenues would probably
A. increase. C. decrease.
B. stay the same. D. fluctuate wildly.
19. A manufacturer of diapers and other personal-care products wishes to expand its distribution
network and market its products in Central and South America in addition to the
United States. Which pricing strategy would be most likely to succeed?
A. A standard worldwide price C. Market-differentiated pricing
B. Zone pricing D. Bundle pricing
20. The number of units that must be sold at a certain price to recover total costs is
A. macroeconomic price theory. C. marginal analysis.
B. breakeven analysis. D. target return analysis.
Edited by HMathur on 7/4/2008 at 9:26 AM
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