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M Hasan
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Experience:  BA (Hons) in Mathematics from Oxford University
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19) The process of naming broad product-markets and then segmenting

Customer Question

19) The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called:
A. Market penetration.
B. Market development.
C. Market segmentation.
D. Market research.



20) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
A. Market positioning
B. Mass marketing
C. Market segmentation
D. Diversification



21) Clustering techniques applied to segmenting markets
A. Usually require computers to group people based on data from market research.
B. Remove the need for managerial judgment.
C. Eliminate the need for marketing managers to specify in advance what dimensions might be relevant for grouping consumers.
D. All of the above are true.



22) A ______________ is an organized way of continually gathering and analyzing data to get infor
Submitted: 7 years ago.
Category: Homework
Expert:  M Hasan replied 7 years ago.
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