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Scott, MIT Graduate
Category: Homework
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Experience:  MIT Graduate (Math, Programming, Science, and Music)
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You are the marketing manager for a major airline. How would

Customer Question

You are the marketing manager for a major airline. How would you vary the emphasis among the tools in your promotion mix when designing promotional strategies for (a) individual consumers who travel for pleasure and (b) corporate travel departments that select the airlines to be used by company employees? Please be as specific as possible.
Submitted: 8 years ago.
Category: Homework
Expert:  ResearchPro replied 8 years ago.

Hi there, I'd be happy to help you with your marketing questions, but did you realize, you have not accepted the following?


Please let us know if you were not satisfied with the answer so we can proceed. Thanks!

Customer: replied 8 years ago.

Same answer to the previous question.