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Michael, Librarian
Category: General
Satisfied Customers: 3114
Experience:  20+ years as information professional
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On a new Omega watch, what would be the percent markup from

Customer Question

On a new Omega watch, what would be the percent markup from wholesale price to manufacture's (suggested) retail price, such as the list price in a company owned store?
Submitted: 10 months ago.
Category: General
Expert:  Michael replied 10 months ago.

Good morning,

From my research on this subject, looked at what watch collectors have posted online about markup pricing on high end watches such as Omega. Overall, pricing markup can go from 30%-50% at company owned stores. This is because of high rent for their "boutique" stores as well as staff salaries. What is suggested by many is to look for online sellers that offer better pricing for the same watch. Some to inquire with further include:


Customer: replied 10 months ago.
I guess the answer is that you do not know; which is fine. I don't know either; which is why I posed the question.
Based on the same information that you considered, I suspect that the suggested retail price is 3 to 4 times the wholesale price. Even online needs a markup to make a profit and stay in business.
Expert:  Michael replied 10 months ago.

You are correct in terms of the suggested retail price and what is listed for wholesale. Physical stores will though have a much more higher markup because of rent and salary of employees. Online stores can have a lower price range because of not having a physical store. From my research on collectors of this brand of watch, expect at least a 30-50 percent markup.

Expert:  Michael replied 10 months ago.

The top watch magazine in the US talks recently on purchasing a new watch and what should be expected. From the article, it says that "Authorized dealers in a conventional brick and mortar shop strictly use the official price tags on their watches". So with this in mind, I would believe that watch sellers that are not authorized could have pricing that varies. Same would go with online sellers.