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Michael, Librarian
Category: General
Satisfied Customers: 3176
Experience:  20+ years as information professional
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I need a creative name new independent insurance agency. I

Customer Question

I need a creative name for a new independent insurance agency. I will be selling life insurance, mortgage protection plans, final expense, critical care plans and annuities. I'm in Missouri, about an 1.5 hrs from St Louis and about an hour from Columbia, MO
Submitted: 2 years ago.
Category: General
Expert:  Martin replied 2 years ago.
Hi. That type of companies name are hard to think about because there is so many of them, let alone finding a creative one.
What i could see is "Nonagon Insurance". The name stand out and the nine in the name is ***** ***** IX. As a logo i would use the st-louis arch broken in 9 straith lines instead of a smooth curve.
Customer: replied 2 years ago.
Not crazy about that. Other suggestions please.
Expert:  Martin replied 2 years ago.
hehe, i was expecting you would say that. i first invite you to think almost ANY name and verify with google that this name do not already exist, you will be surprised.
To know what you would be crazy about, do you have criterias of something you want the customer to receive as information with the name.
Customer: replied 2 years ago.
My goal would be to provide a service to people that would ensure that if
1) if they were to die then their spouse and/or children would be able to remain in their family home and be provided for.
2) if that person was unable to work any longer than they would be still be able to stay in their home
Expert:  Martin replied 2 years ago.

"hermit crab insurance", with the shell in the logo being a stylized house.

"cuckoo nest insurance", can't be more provided than this.

Customer: replied 2 years ago.
Too corny
Expert:  Martin replied 2 years ago.

I was looking at fortress insurance (and sure enough it already exist) in the sense of being fine and cozy inside while under siege. So the second thing that come to my mind in the "creative" synonym would be "Martello Insurance" (as in the martello towers fortification).

Customer: replied 2 years ago.
I think we are getting closer, just not there yet. Here's some words to create from:
Family, home, protected, secure, stability, future
Expert:  Martin replied 2 years ago.

Home transfer insurance. Pops to Pups insurance. Everlasting shelter insurance. Ownership for life insurance.

Customer: replied 2 years ago.
We were closer with fortress
Expert:  Martin replied 2 years ago.

What about an alusion to superman with "fortress of certitude insurance"

Customer: replied 2 years ago.
Not so much
Expert:  Martin replied 2 years ago.

Fortress heritage insurance

Customer: replied 2 years ago.
It's too long and doesn't flow easily
Expert:  Martin replied 2 years ago.
That is the problem with insurance name company, they short one are already almost all snatched up.
What about "Bunker Insurance", the future of your home and those in it will be safe forever.
Customer: replied 2 years ago.
No. But thanks for your help.
Expert:  Martin replied 2 years ago.
I will let others give their opinions.
Expert:  Michael replied 2 years ago.

Various suggestions I see have already been offered so let me give some suggestions for a possible name for your insurance company.

1. "Secure Insurance". Takes the ideas you have stated about the goals of staying at home and providing for family.

In thinking about these goals, other suggestions:

Piece of Mind Insurance

Serenity Insurance

Fortification Insurance

Stronghold Insurance

Estate House Insurance

Safeguard Insurance

Security Insurance

Deterrence Insurance

Shield Insurance

Customer: replied 2 years ago.
Thanks for your help. I came up with one that I'm going to use
Expert:  Michael replied 2 years ago.

Good luck with your new business.

Librarian Michael