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Those Cards sold at Sam's Club for $15.00 originally. They are only a card board card that are covered with a 23 Karat gold paper. Value right now listed in the Big Book Beckett Basketball Guide is still showing $15.00-$25.00. It really is the value that someone will pay for it. That card was not a Rookie card, it was made as a Commemorative Card and sold by retailers like Sam's Club, and Walmart.
The Cards that have a high value are solid Bronze, Silver and Gold made by Highland Mint as well as the Highland Mint Coins. They have the value since they were made from the solid metals and molded in the image of the players. As far as the Cardboard cards, the original Rookies in Topps and Fleer bring the high dollars.
I actually have several of Jordan as well Emmitt Smith all still in the original packaging. I have been Sports Card collecting along with my husband for about 30 years.