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This is usually an issue with the Firmware, so I would first like you to do this please.
Remove the charger from the Kindle and hold the power button to off for 35 seconds.
Release, then connect the charger and try to turn on the Kindle.
Let me know the results please
No it is not a scam... as you read it is offering the service for a phone call which you can ignore.
Leave the kindle on the charger for 30 minutes then repeat the instructions we just did
We are not a free service of course but you will need to speak to customer services