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Good afternoon. Yes, he could do so simply by filing an Assumed Name certificate for the LLC using the additional name. BUT, I would actually recommend he form a new LLC for the new business. The major reason you set up an LLC is to limit liability so that your personal assets are not subject to the debts/liabilities of the LLC. For the same reason, he would be best served to form a separate LLC for the new business so that if he has a problem with one business, it won't contaminate the other.
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