Generally, ideas themselves are not afforded formal intellectual property protection such as copyright, trademark, or patent. For example, the formula for making Coke is what is known as a trade secret. The formula would be protected via a non-disclosure agreement if it needed to be disclosed to a third-party manufacturer, for instance. So, if you disclose the idea on Youtube, you are right, it would not have any protection. However, if you write a book about it, copyright it, and market it; then you would be paid the royalties. Or, you could make your Youtube video so that a fee is charged to view it.
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