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I am an attorney with 30 years of experience; I hope to provide you information that will help you in resolving your question.
1) Your intellectual property in the educational materials that you are developing are protected by copyright NOT patent law. You will want to learn at least the basics about copyright law. This link is a good start on that process:
2) The name of your educational model, the name of your company, and any terms or phrases that you use to transmit the concept of your model may be further protected under Trademark law. See:
3) To further protect your work you may wish to use certain tyoes of agreements (or terms in your agreements). This would include a non-compete clause, but it would also include Non-Disclosure clauses.
The Non-compete protects you form other individuals going into competition with you. The non-disclosure clause prohibits them from disclosing your intellectual property and trade secrets.
Most non-compete agreements focus on an employment style relationship, so you would need to have one edited to meet your needs. But here are samples to look at:
4) You can protect the doctors through an indemnification agreement. An indemnification agreement tells the doctors that you will protect them against liability if they are sued for their endorsement. I am not aware of successful litigation against a person for making an endorsement.
5) To try to protect yourself from liability you will need to consider a range of tools: incorporation, disclaimer language in your agreements, and very importantly insurance.
There is a lot of homework in each of these areas for you to do. If you are serious about investing your time and energy into this program (and it sounds promising) then you should invest some money with a business attorney who can build the documents you need tailored to your needs, as well as register and protect your Intellectual Property.
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