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The owner of an LLC cannot be personally sued for the organization's debts, unless he signs as a guarantor. The fact that the organization happens to have the same name as the individual doesn't create liability. Usually, the way to sign something like this would be "John Joe for John Joe, LLC." The "for" lets people know you're signing on behalf of the business. And as long as the contract makes it clear that the LLC is the one entering the agreement, you shouldn't have any problems.
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