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According to what you're saying the agreement you signed says, you are not permitted to transfer the name without the consent of the original Seller. This is problematic for you because you can't sell the business with the name if the Seller doesn't consent.
It sounds like you are stuck if they are not consenting to the sale of the business along with the name. It seems like your options would be:
1. Keep the business.
2. Sell the business and not keep the name.
3. Figure out a way to get the original Seller to let you sell the business along with the name (maybe offer him/her some more money as consideration, etc.).
You're going to need to get the Seller on your side if you plan on selling the business with the name.
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