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Hello, I will be assisting you with your question. A contract normally requires no notice of termination when it expires naturally at the end of the contract term. The exception is for contracts which automatically renew. Some of those contracts require notice of either party should they intend not to renew. If notice is not provided then renewal occurs automatically.
The standard situation of a contract term ending requires no notice to terminate. This is because the contract has concluded at there is nothing to terminate at the end of the contract term. Termination clauses normally refer to a situation where the parties want to terminate before the end of the stated contract term.
A termination clause can be for no cause with only a 90 day notice, but that does not impact the end of a contract term or create any notice obligation prior to the end of the term. You are right that there is a difference between business ethics and the law. Often something maybe ethically questionable, but not a breach of contract.
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