Retail marketing is a broad term, but generally speaking, it is the selling and/or promoting of merchandise directly to the consumer (rather than to another business
, which would be commercial marketing). This includes sales activity taking places in such venues as vending machines, specialty stores, department stores, supermarkets, and consumer cooperatives.
This is also different than direct marketing, which is comprised of door-to-door sales, phone sales, and other activities where the consumer is targeted by the salesperson, rather than the consumer entering the premises of the sales company to make a purchase.
If I had a bit more context regarding your question (if for a school project, for instance, or if it is referenced in a contract
) then I could give you a more thorough answer.
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