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PDtax, Master's Degree
Category: Business and Finance Homework
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Experience:  MBA/CPA, Former college instructor and tutor.
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Markeing Law questions

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A soap powder manufacturer had marketed a product called ‘Sudso’ for many years. Its market share had fallen steadily due to increase competition. The manufacturer designed a bright new package for the product, added a scented fragrance and changed its name to ‘Sno’. The product was then re-released and advertised as ‘a new advance in laundry detergent that washes whiter than white’. Has the soap manufacturer breached any laws?

PDtax :

Welcome to the site. I'm PDtax, and will be helping you today.

In the US, there may be a breach of trademark protection, known here as trademark infringement. Other brands of laundry detergent have established and protected both their name and certain marketing slogans, both of which are confusingly similar to the name and slogan you present.

In Singapore, law covering the subject is found under the Trade Marks Act (Chapter 332). The law is specific about items produced or imported into Singapore, and covers such items and the legal protection/sanctions available. The Singapore Treaty on the Law of Trademarks is more recent, effective in early 2009.

Laws may not have been broken, if the items in question (known well in the US as 'Snowy' laundry detergent, or Fab, which 'gets clothes whiter than white') have trademark protection in the jurisdiction in question.

A review to see if the trademarks in question has been procured from the Intellectual Property Office of Singapore is an appropriate first step. is a link to perform that very search.

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