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1. In delivering value, marketing i just have 30 min

Customer Question

1. In delivering value, marketing firms attempt to find the most desirable balance between A. the desire to satisfy customers and the need to keep customers from running the company. B. the need for value and the perception of value. C. providing benefits to customers and keeping costs down. D. explicit versus implicit value 2. The factors affecting the affecting consumers' _______ environment include the actions of the focal company, the company's competitors, and the corporate partners. A. extended B. recyclable C. immediate D. disposable 3. Henry often observes the FedEx and UPS delivery people who bring packages to his law firm, counting the number of packages they deliver to other law firms in the building. He also regularly reviews court documents about upcoming cases to see which firms are representing clients. Henry is engaged in A. intuitive diagnostics. B. competitive intelligence. C. demographic data collection. D. macroeconomic variable analysis 4. Wal-Mart is often used as an example of a store that consumers love to hate. The opening of a new Wal-Mart in an area often results in the decline of small, local businesses. Local groups often protest but, before long, find themselves shopping at Wal-Mart because Wal-Mart A. benefits consumers through low prices and large assortment. B. benefits local communities through social-welfare programs. C. offers better-quality products. D. makes life easier for the remaining businesses 5. Of the five steps to the strategic marketing planning process, which step usually comes in the middle of the process? A. Implementing marketing mix and resources B. Defining the business mission C. Evaluating performance D. Identifying and evaluating opportunities 6. When conducting a SWOT analysis, in what phase of the strategic marketing process is an organization presently engaged? A. Planning B. Segmentation C. Implementation D. Control 7. The idea that a good product sells itself is associated with the _______ era of marketing. A. sales B. value-based marketing C. production D. marketing 8. Companies seek to develop a sustainable competitive advantage that can be maintained over a long period of time and A. is difficult for competitors to copy. B. can be patented or registered to protect it as intellectual property. C. appeals to financial analysts and potential shareholders. D. is easy for employees to use and remember. 9. The many demands on consumers today have made it more difficult for marketers to A. differentiate between the needs of Tweens and Baby Boomers. B. grab consumers' attention. C. decide what to offer. D. deliver products just-in-time. 10. The centerpiece of the marketing environment analysis framework is A. corporate partners. B. competitive intelligence. C. consumers. D. green marketing. 11. The _______ made unfair and deceptive advertising illegal. A. Telemarketing Sales Act B. Wheeler-Lea Act C. Federal Food and Drug Act D. Consumer Product Safety Act 12. Whenever Jami calls on his building contractor customers, he asks if they're having any problems. In doing so, Jami is addressing which of the following core aspects of marketing? A. The exchange function of marketing B. Product, place, promotion, and price decisions C. Satisfying customer needs and wants D. Decisions regarding in which setting marketing takes place 13. When positioning products relative to competitors' offerings, firms typically are most successful when they focus on opportunities A. for diversification. B. that build on their strengths. C. in international markets. D. where value-based pricing can be ignored. 14. For some products, marketers can combine education level with other data like occupation and income to obtain A. consumers' interest rate sensitivity quotient. B. a sense of consumers' regional demographic culture. C. useful predictions of purchase behavior. D. producers' just-in-time expectancy rate. 15. When Mattel quickly recalled some of its toys upon learning of potential lead hazards, it used ethical principles and approaches to A. minimize the damage by focusing on the few product lines affected. B. maintain its strong relationship with its customers. C. make sure it didn't get blamed for the problem. D. shed unprofitable product lines and dispose of defective products 16. In value-based marketing, promotion communicates the A. value proposition. B. relative market value. C. company's operational excellence. D. targeted creative solution 17. Firms with strong ethical climates tend to A. have lower profit margins. B. make greater utilization of business development consultants. C. be more socially responsible. D. offer more goods and services than firms without strong ethical climates. 18. Laws that prohibit the formation of monopolies or alliances that would damage a competitive marketplace benefit consumers through

















A. lower interest rates.
B. fair debt collection practices.
C. increased choices.
D. higher price

19.   Almost every organization includes values and ethics as part of their mission statement and includes a set of explicit rules in the company's employee handbook. Once the rules are in place, there must be

    















A. a system of controls that rewards appropriate behavior and punishes inappropriate behavior.
B. a Web site where employees can vent their frustration over lapses in ethical behavior.
C. weekly reminder seminars to enforce guidelines.
D. commitment from customers to accept these rules


20.   Evaluating each market segment's attractiveness based on size, income, and accessibility is a function of

    















A. market penetration estimation.
B. situation analysis.
C. target marketing.
D. diversification

21.   In most companies, marketing resource allocation decisions are made at the SBU or _______ level of the firm.

    















A. customer care
B. product line
C. accounting
D. corporate



22.   most marketers spend heavily on customer-retention programs because they recognize that customer retention leads to

    















A. sustainable price decreases.
B. mission statement satisfaction.
C. increased long-term profits.
D. product design excellence.


23.   After _______, marketers implement pricing, promotion, place, and product strategies for each target market.

    















A. reviewing internal ethics
B. releasing annual financial reports
C. performing an STP analysis
D. producing preliminary reports from control systems

23.   After _______, marketers implement pricing, promotion, place, and product strategies for each target market.

    















A. reviewing internal ethics
B. releasing annual financial reports
C. performing an STP analysis
D. producing preliminary reports from control systems

24.   The use of single sources of supply is often a potential _______ for a company.

    















A. legal problem
B. liability
C. threat
D. weaknes



25.   When a company considering expansion beyond its home territory begins to review demographic profiles of the customers and profiles of regions it's considering, it's engaged in the important marketing function of

    















A. understanding customers.
B. production efficiency.
C. inventory analysis.
D. economic analysis.



Submitted: 6 years ago.
Category: Business and Finance Homework