"Paul's was a an American Import Company located in New Jersey. The company was created in 1898 by Edward Paul. In the 1930's the company was purchased by the Arditti family who kept the original name of the company. A few years ago I interviewed Arthur Arditti, now in his 80's and discovered that the company began importing Italian ceramics in the late 1950's through the 1970's. Arthur, himself, made buyer's trip to various Italian towns and cities, particularly in the south. Contract documents show that Arditi insisted that the only the name "Paul's" appeared on the ceramics. It was a way of ensuring that competitors would not discover the firm's sources of supply. Paul's stopped importing Italian pottery in the late 1970's."
Source: Walter Del Pellegrino
Your 1950s-1970s "Paul's" teaset has an extimated retail value of $225-275.
Online auctions like eBay generally bring wholesale selling prices.
If you would like to sell close to estimated retail, some ideas are:
The internet has your largest audience of buyers. Place small ads on these sites or set up your own small store on these sites.
Be sure to specify local pick up only for large items. That way the buyer would be responsible for obtaining his own insurance and transport.
These sites carry antique as well as vintage items.
Accept PayPal only.
Etsy.com - small fees-20 cents to list plus 3.5% final price.
These sites are excellent and more upscale but fees are higher. I only recommend them if you have several items to sell.
Or your nearest CraigsList.com where you can list items for free. Accept cash only.
Ultimately, to obtain these retail values we assume the piece or set is in good condition and that the final value depends on sale geographic location.
In general, a private seller to a dealer, via consignment or at auction can expect 30-50% of estimated retail value.
Insurance replacement values are usually about 20% more than retail values.
I hope I have helped you.
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