Hello and welcome! My name is Doris.
I have been an antiques collector, dealer and appraiser for over 56 years.
I will be pleased to help you.
Each of your small Madame Alexander dolls would have an estimated retail value of $15-35 assuming good condition and depending on sale location.
As a collection of 35, the set would have an estimated retail value of $1050-1200.
Online auctions like eBay generally bring wholesale selling prices.
If you would like to sell close to estimated retail, some ideas are:
The internet has your largest audience of buyers. Place small ads on these sites or set up your own small store on these sites.
Etsy.com - small fees - 20 cents to list plus 3.5% final price.
Amazon Marketplace: http://services.amazon.com/content/sell-on-amazon.htm/ref=footer_soa?ld=AZFSSOA
Or your nearest CraigsList.com where you can list items for free.
These sites are excellent and more upscale but fees are higher. I only recommend them if you have several items to sell.
Rubylane.com** See - https://www.rubylane.com/dolls
In general, a private seller to a dealer or at auction can expect 30-60% of estimated retail value.
Insurance replacement values are usually about 10% more than retail values.
I hope I have helped you.
If I can help you with further questions about this answer, please let me know before you rate me.
All my answers are quoted in USA dollars.
I endeavor to give realistic, honest answers in a timely manner.
Please take a little time to give me a POSITIVE RATING NOW SO THAT I AM CREDITED BY JA for my knowledge, time and effort.
Please do not rate me down because of system difficulty.
Please let me know if you have difficulty with the site's rating system. To rate me, you should see 5 stars near my answer. 5 stars gives me the best rating.
If you would like to use me on any future questions, requesting me expires in a short time. If you put "For Doris Only" as the first of three words of the question, most professionals on the site will respect that request.