Hello, my name is Rusty. These are a spinoff of Sonos, Airplay, and other wireless app controlled speakers. They're pretty cool when you get the hang of it. The first thing to remember, is forget about everything you've ever learned about connecting to a speaker.
On your smart phone or tablet, go to that website. That will install the app, and it will give you step-by-step instructions on how to connect it.
Here's how the technology works:
It connects to your home's wireless network. Your phone or tablet must be connected to that network. It plays songs from your mobile device, goes through your wireless router, and then to the speaker. It's all controlled with the app. Let me know if you have any trouble with the setup. It is a smart app, so just follow what it tells you to do, and it will connect successfully.
In my experience, sometimes you have to start over a few times if something doesn't look right. You'll only have to do the setup once.