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It can be done either way.
putting the rents into escrow would be a better way technically as that is really what they are.
quickbooks is also used by a lot of landlords that own the buildings and for them the rent is income.
As long as you can deal with it this way it will work but to me not having an accounting background i avoid using ledger entries when i can use something like an invoice. It is a lot easier to track whether it was paid or not that way.
You might also look up consignment sales in quickbooks. That is pretty much the same situation and there has been a lot written about a few different ways to do it in quickbooks. At its most basic you can either pass though the actual sale from the buyer to the owner completely and then bill the owner for your commission
or you can buy it at x amount from the owner ( the price or rent minus your commission) and sell it for the full price
the first way is more complicated to put in but it saves you from having your business sales look a lot higher than they really are.