download from the link.. due the week.. need done asap

WEEK 1 May5

BYMP Week 1 (20 points):

1.Page 23 - Select your product or service and write a company description as shown in Appendix A

1 Now to get you started on your marketing plan, list four or five possible topics and compare these with the criteria your instructor suggests and those shown above. Think hard, because your decision will be with you all term and may influence the quality of the resulting marketing plan you show to a prospective employer.

2 When you have selected your marketing plan topic, whether the plan is for an actual business, a possible business, or a student organization, write the “company description” in your plan, as shown in Appendix A.

2.Page 51 (item 2 only) - Write the mission statement, goals, competitive advantage and perform a SWOT analysis.

2 Using Chapter 2 and Appendix A as guides, give focus to your marketing plan by (a) writing your mission statement in 25 words or less, (b) listing three nonfinancial goals and three financial goals, (c) writing your competitive advantage in 35 words or less, and (d) doing a SWOT analysis table.

WEEK 1 May 5

BYMP Week 1 (30 points):

1.Page 91 - Identify trends related to the social, economic, technological, competitive, and regulatory forces that relate to your product or service and explain how each force represents a threat or an opportunity.

1 To summarize information about external factors, create a table similar to Figure 3–2 and identify three trends related to each of the five forces (social, economic, technological, competitive, and regulatory) that relate to your product or service.

2 When your table is completed, describe how each of the trends represents an opportunity or a threat for your business.

Page 139 - Perform a consumer analysis for the product or service in your marketing plan. You will use this in your marketing mix decision.

1 Identify the consumers who are most likely to buy your product—the primary target market—in terms of (a) their demographic characteristics and (b) any other kind of characteristics you believe are important.

2 Describe (a) the main points of difference of your product for this group and (b) what problem they help solve for the consumer, in terms of the first stage in the consumer purchase decision process in Figure 5–1.

3 Identify the one or two key influences for each of the four outside boxes in Figure 5–4: (a) marketing mix, (b) psychological, (c) sociocultural, and (d) situational influences.

This consumer analysis will provide the foundation for the marketing mix actions you develop later in your plan.

2. Page 161 - Estimate size of market using research you have done by analyzing information you can find in industry and trade publications and associations. By using the Internet to also research articles written by trade journals and industry experts and spokesmen. The government census is also a great resource for such industry statistics to help formulate market estimates and forecasts: U.S. Census

1 Define the product-market precisely, such as ice cream.

2 Visit the NAICS website at www.census.gov.

3 Click “NAICS” and enter a keyword that describes your product-market (e.g., ice cream).

4 Follow the instructions to the specific NAICS code and economic census data that details the dollar sales and provides the estimate of market or industry potential.

WEEK 2 May 12

BYMP Week 2 (20 points):

1.Page 222 - Identify the most useful information you would most like to have and identify a source for the data.

1 In column 1, list the information you would ideally like to have to fill holes in your marketing plan.

2 In column 2, identify the source for each bit of information in column 1, such as a Web search, talking to prospective customers, looking at internal data, and so forth.

3 In column 3, set a priority on information you will have time to spend collecting by ranking them: 1 = most important; 2 = next most important, and so forth.

2.Page 248 - Prepare a market-product grid to focus your marketing and forecast sales.

1 Define the market segments (the rows in your grid) using the factors in Figures 9–3 and 9–6.

2 Define the groupings of related products (the columns in your grid).

3 Form your grid and estimate the size of market in each market-product cell.

4 Select the target market segments on which to focus your efforts with your marketing program.

5 Use the information and the lost-horse forecasting technique to make a sales forecast (company forecast).

WEEK 2 May 12

BYMP Week 2 (20 points):

1.Page 275 - Fine tune your product strategy and identify points of difference of the product and generate ideas for new products.

1. 1 Develop a simple three-column table in which (a) market segments of potential customers are in the first column and (b) the one or two key points of differences of the product to satisfy the segment’s needs are in the second column.
2. 2 In the third column of your table, write ideas for specific new products for your business in each of the rows in your table.

4.Page 304 - Identify stage in product life cycle, marketing mix, branding and packaging strategies.

1 Identify (a) its stage in the product life cycle and (b) key marketing mix actions that might be appropriate, as shown in Figure 11–1.

2 Develop (a) branding and (b) packaging strategies, if appropriate for your offering.

WEEK 3 May 19

BYMP Week 3 (20 points):

1.Page 352 - Establish preliminary pricing and calculate break-even under different pricing assumptions.

In starting to set a final price:

1 List two pricing objectives and three pricing constraints.

2 Think about your customers and competitors and set three possible prices.

3 Assume a fixed cost and unit variable cost and (a) calculate the break-even points and (b) plot a break-even chart for the three prices specified in step 2.

2.Page 378 - Establish final pricing.

To arrive at the final price(s) for your offering(s):

1 Modify the three prices from your Chapter 13 analysis in light of (a) pricing considerations for demand-, cost-, profit-, and competition-oriented Chapter 14 approaches and (b) possibilities for discounts, allowances, and geographic adjustments.

2 Do a break-even analysis for each of these three new prices.

3 Choose the final price(s).

WEEK 4 May 26

BYMP Week 4 (40 points):

1.Page 411 - Identify channels and intermediaries for your marketing plan.

Does your marketing plan involve selecting channels and intermediaries? If the answer is no, read no further and do not include this element in your plan. If the answer is yes:

1 Identify which channel and intermediaries will provide the best coverage of the target market for your product or service.

2 Specify which channel and intermediaries will best satisfy the important buying requirements of the target market.

3 Determine which channel and intermediaries will be the most profitable.

4 Select your channel(s) and intermediary(ies).

2.Page 485 - Develop promotion strategy for your marketing plan.

To develop the promotion strategy for your marketing plan, follow the steps suggested in the planning phase of the promotion decision process described in Figure 18–6.

1 You should (a) identify the target audience, (b) specify the promotion objectives, (c) set the promotion budget, (d) select the right promotion tools, (e) design the promotion, and (f) schedule the promotion.

2 Also specify the pretesting and posttesting procedures needed in the implementation and control phases.

3 Finally, describe how each of your promotion tools are integrated to provide a consistent message.

3.Page 517 - Augment your promotion strategy with advertising and sales promotion.

To augment your promotion strategy from Chapter 18:

1 Use Figure 19–3 to select the advertising media you will include in your plan by analyzing how combinations of media (e.g., television and Internet advertising, radio and yellow pages advertising) can complement each other.

2 Use Figure 19–6 to select your consumer-oriented sales promotion activities.

3 Specify which trade-oriented sales promotions and public relations activities you will use.

4.Page 597 - (items 1, 2, 3 only) Draw organization chart, Gantt chart and list critical success factors for your marketing plan

Do the following activities to complete your marketing plan:

1 Draw a simple organization chart for your organization.

2 Develop a Gantt chart to schedule the key activities to implement your marketing plan.

3 In terms of the evaluation, list (a) the four or five critical factors (such as revenues, number of customers, variable costs) and (b) how frequently (monthly, quarterly) you will monitor them to determine if special actions are needed to exploit opportunities or correct deviations.

this is what it says..

Your final marketing plan should be between 4,000 and 6,000 words and must follow all APA guidelines

i guess fix it and see what we come up with?

the format was done from a "sample" he provided .. im guessing the Teach is an idiot putting up an example that isnt APA ...

http://www.mediafire.com/?escqty4z1hb904c