Hi, thank you for contacting JustAnswer.com. My name is Russell. I will do my best to provide the right answer to your question.
I assume you have followed the manual's directions for using Bluetooth, for enabling it at the beginning of using it, etc.
In that case, you probably have a new camera whose Bluetooth capability is simply defective.
But: what about the other device, that it is supposed to be connecting with?
From that other device, make sure
A. that WiFi / Wireless is turned Off, first - it may interfere.
B. that Bluetooth is then, enabled.
C. that Bluetooth is allowed to Pair, with your Nikon device
D. that Bluetooth is allowed to Connect, with your Nikon device (Note: steps C and D may come later in this list of things to do largely in this order.)
E. then scan for local Bluetooth devices, and look for your Nikon camera
F. then try to Pair with it, first.
G. then try to Connect with it, last.
That's the order to follow. If it fails at any one stage in that list, please Reply telling me the letter(s) where it fails. And I will advise you further.
If the Nikon camera ultimately has its Bluetooth facility 'visible' to the other device, but refuses to Pair, and/or refuses to Connect, then the Nikon camera is probably defective in its Bluetooth adapter component, and will need either a return/exchange with the store, or else if it is somewhat older and the return/exchange period has expired, will need to be returned to Nikon for free-of-charge warranty repair. (Let me know if it gets to that stage, and I will instruct you how to proceed.)
If this answers your question, please rate my answer. A five-star rating would be appreciated!
If you need more info, or have any comments, use Reply To Expert to respond.