Hello. Thank you for coming to JustAnswer.
Sorry for the wait. My name is Michael. I will be helping you with your question today.
There are several different types of film for the various camera models. Are you absolutely certain that the cartridge you purchased is the correct one? Also, is it original Fuji brand or third party? If it is third party, I would suggest replacing it with Fuji to see if that resolves the issue. Otherwise, it may be a hardware failure which will need repair.