Get UK Law Questions Answered by Verified Experts
good evening sir/madame,
I had a question regarding outdoor advertising on vehicles. Is it legal to have led screens on the side of a van for advertising, if the primary use of the vehicle is delivering goods?
If so, is it legal to have the screens on both sides of the van and what are the restrictions in terms of content being displayed i.e. video/still picture/audio?
I've read on a few forums that some people have had issues from the council. I am starting a new business and the nature of the business is outdoor advertising. I will be using mobile billboards integrated into vans and will be mainly driving the vans in central London.
I am ready to launch the business in the next three months and have not found much information regarding the legality of this idea.
The vans will be equipped with two large screens one on either side with an additional third screen on the rear to be installed in year two after launch. I have read in one article that adverts which are on moving vehicles are not subject to any restrictions but would like to verify this.
I have been asked to look at this for you.
There is no problem putting advertising on the sides of a movingvehicle, whether on the sides of a van or on one of these triangular typeboards.
However, if you propose LED screens.
I think you will fall foul of the Vehicle Lighting Regulations
schedule 9, part one, subparagraph seven, which says that sidemarker illumination must be Amber except when it is within 1 m of the rear ofthe vehicle it can be red or in the case of a trailer it can be white whenviewed from the front.
Ultimately, it is VOSA and the police who prosecute these offencesunder the Vehicle Lighting Regulations and, Constructions and Use and if youwant to avoid prosecution, I would run this past them. Do it in writing, andnot on the telephone.
That is the only definitive way of getting an answer. I think itis likely to be negative.
Can I help further?
There existing companies which use digital vans with LED screens, how do you suppose they are operating? companies such as digivans.com
They have full HD screens on the sides
Quiet simply because no one has decided to prosecute them yet.
If they were prosecuted it would be for the court to decide if they breached the regs.
It isn't during the day that would be the problem but if the image were illuminated at night. There is also the issue of distraction of other road users.
FANTASTIC idea but a risky investment if you want any guarantee that it wont become illegal.
I would write to VOSA and Chief Constable where you live.
It isnt a council issue if they are delivery vans being driven
DISCLAIMER: Answers from Experts on JustAnswer are not substitutes for the advice of an attorney. JustAnswer is a public forum and questions and responses are not private or confidential or protected by the attorney-client privilege. The Expert above is not your attorney, and the response above is not legal advice. You should not read this response to propose specific action or address specific circumstances, but only to give you a sense of general principles of law that might affect the situation you describe. Application of these general principles to particular circumstances must be done by a lawyer who has spoken with you in confidence, learned all relevant information, and explored various options. Before acting on these general principles, you should hire a lawyer licensed to practice law in the jurisdiction to which your question pertains.
The responses above are from individual Experts, not JustAnswer. The site and services are provided “as is”. To view the verified credential of an Expert, click on the “Verified” symbol in the Expert’s profile. This site is not for emergency questions which should be directed immediately by telephone or in-person to qualified professionals. Please carefully read the Terms of Service (last updated February 8, 2012).