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You need to makesure you do not end up on a blocked email list. More emails you send out, the morechance you have of that happening. 100 emails, or even 1000 emails is not a lotbut please read my comments later regarding these numbers. The spammers sendout millions.
If your email isrelevant to the person's business, even though they may not want it, they areless likely to complain. If it is addressed to an individual, they are alsoless likely to complain. In an ideal world, only use a database where peoplehave opted to receive emails in respect of marketing issues.
There are certainrules whereby your email is less likely to be counted as spam such as having asubject matter which is not spurious and is relevant to what you want writingabout. Address it to a person personally.
Check yourservice provider to see how many emails they allow you to send at once. Somewill block your account if you start to send over a certain limit.
If you send oneemail after another to a whole variety of different addresses even though allthe emails are the same, it is most unlikely to be treated as spam as opposedto sending 100 or 200 at the same second.
You may also havea problem if you email the same people more than once per month.
You must providean unsubscribe link to remove people from your list. Provided you make it assimple as possible for them to say "no more please" and you provide an emailaddress which is identifiable and preferably an address and telephone numberfor you, it is less likely to be treated as spam.
Those are mostbasic rules and should keep you out of trouble and although there is nospecific legislation in the UK, if you comply with the American legislation,you will not go far wrong. I have this document in my favourites will find mostuseful :
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