I appreciate your response, I did not mean to come off rude or anything so apologies if it seemed that way. Allow me to draw your attention towards specific UKBA wording, which is causing me concern.
Page 7 of the Tier 1 Entrepreneur visa policy guidance document states,
“Working” in this context means that the core service your business provides to its customers or clients involves the business delivering a service in an occupation at this level. It excludes any work involved in administration, marketing or website functions for the business."
Now if I am the CEO or marketing director (NQF Level 4+) of my company and the core service my business is providing is food, then does that adequately meet the above mentioned criteria, i.e. "...involves the business delivering a service in an occupation at this level."
Secondly, since the service is delivered through an e-commerce portal (mobile app and website) part of my job as Marketing Director is to promote, advertise, and market the website and app, as well as direct its design and development based on customer feedback and research. In this case what do I make of the following sentence? "...It excludes any work involved in administration, marketing or website functions for the business."
Furthermore, Page 11 of the policy guidance document states,
"Other than the work necessary to administer the business, your main business activity must be working skilled to National Qualifications Framework (NQF) 4 or above. We will not take into account the tasks involved with the running of the business for this assessment. For example
• If the business is software sales and your main activity is developing software, you may qualify for points;
• If the business is a taxi firm, the main occupation is driving a taxi and you will not score points even though you manage the business. Your main activity is providing a taxi service which is not skilled to graduate level."
Based on the above excerpt, what will be considered the main activity of my business? Even though I'm not going to be making the food myself, I'll be making it possible for other sellers to produce food and sell it through my web/mobile platform. So does that make my main activity providing food ? or something else?
Finally, in your previous answer you mentioned that,
"there should be no issue with the type of business you have described - I do not understand how this would require any further detail. There is no problem and there is not a requirement that the business type is 'graduate level'"
Based on your answer theoretically that would mean someone can setup a taxi company, and hire a bunch of drivers to go around drive taxis as employees? (for example Uber.com). Is my understanding correct here? If not, then what makes a food business qualify and a taxi business not qualify?
I hope I don't come off annoying but I just want to be crystal clear on this as it's really doing my head in.