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Hi there and welcome Al,
To confirm, the TV will not load past the Bravia Logo when starting correct?
If so, can you do the following please.
Can you please remove the power to the TV (so unplug it from the power socket).
Then on the actual TV, hold the power button for 60 seconds then release.
Then wait 10 minutes, connect the power again to the TV, turn it on and tell me please if it is now operating correctly.
Let me know the results please
yes of course, this is no problem