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Hi there, sorry to hear you're having trouble,
to be quite blunt, those repair shops are probably not out of line.
In general, when a display on a tv is cracked and damaged like this, the entire display portion needs to be replaced.
The part alone is often nearly the price of a new tv, and when you factor in the labor costs for a tech to do the job, it jumps quickly.
It is not a quick or simple job, it is breaking the tv down entirely to get to the display, remove, replace, and reassemble it. Those labor costs quickly make the repair cost, if having a tech do the job, far more than a new tv.
Here is a link to the part, if you want to have a go at it yourself.
Considering the cost of the part though, for a 40" tv, you can probably find a replacement tv for about the same amount. If it were me, I wouldn't invest the time and money in a repair, I'd go for a new set with a fresh warranty, etc.
I realize this probably isn't the answer you were hoping to hear, and I do apologize for being the bearer of bad news,
however you'll find this same fact to hold true for any tv set with this type of damage, no matter the make or model.
There simply is not.
Manufacturers have no incentive to make and sell extra parts, so they are rare,
most on the market are out of a used set that had a fried power supply or some other damage
You can keep an eye out for a used one for sale of this model (a whole tv) on ebay, etc
and dismantle it to get the panel out,
but that is really the only way you'll ever find a better deal on it.
You're welcome. I'm sorry, again, for the bad news here. I hope I at least saved you some time and effort spinning your wheels looking for a part that really isn't going to exist at a practical price point.