I'm working on a business that will provide free lessons to day traders and investors as well as paid products such as ebooks and online courses. I'm teaching about my own theories of trading and about basic trading concepts. I'm not a registered financial advisor. My first question is: What do I need to do (or avoid) doing since I'm not registered. I know I can't give specific, personal advice such as "based on your retirement account balance, I think you should do this.." But can I generic stuff in an ebook like "if you want to be profitable long term as a trader, you need to set your stop loss so that you are not risking more than 2% of your capital" ? Is it sufficient to have generic language about how im not register and this is just information not specific advice? The material is no different from what people on CNBC say or what a million people say in newspapers, blogs, etc. about trading/investing. Now, my second questions is: What do I need to do (or not do) to be ok from a false advertising, FTC standpoint? I have no claims about specific amounts of profits whatsoever, but is it ok to say things like "ill show you the steps to becoming a successful trader who can make profits" on a sales page? Where is the line? Do I always need to say "...the steps to HELP you to become..." ? Is it sufficient to have an earnings disclaimer of some sort? Do I need an FTC disclosure of some sort? As much detail as possible would be great. I will add a bonus for significant detail. Thanks!
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