Thanks for the additional information.
With respect to your itemized deductions related to business expenses.
NOTE: simply putting a logo on an item does not change its character of use. For example: placing a logo on your car does not change its use as it relates to personal or business use. Similarly, putting logos on sport jackets does not change its character.
1. Sports coat and other clothing bearing logos of your organization and the colleges you may represent or wish to affiliate with. If deductible it would be a uniform expense. In order to be a uniform expense, the uniform has to be both: (1) not suitable for everyday wear, AND also (2) be required by your employment (or if self employed required by your work that you do). For example: if you are a surgeon, the work that you do requires the wearing of certain surgical gowns, which are not suitable for wear outside the hospital environment. The IRS has ruled that you can not deduct the cost and maintenance of your clothing items that are logoed if they are sport coats, suits, shirts like polo shirts, etc, that you maintain for your own wear. However, you can deduct the cost of having the logo's put on, and the cost of logoed materials that you use as give aways to the client base.
NOTE: If you have a basket ball or football uniform you wear, that is deductible.
2. Travel expenses. You can deduct all travel expenses for your recruiting trips, called temporary trips away from home, such as mileage, one meal a day subject to the 50% limit, plus meals for clients, plus hotel stays, parking and tolls. REFERENCE:
3. Your vehicle expenses. This is one in which the IRS has made a specific ruling regarding the logo or license plate. These items do not change the character of the use of the vehicle. The IRS does not care that you may be using the bed of the truck for storage, which the IRS would deem incidental to the actual use of the vehicle based on mileage.
You are allowed to deduct EITHER business miles or actual expenses, but not both if this vehicle is used for both personal and business use. Personal use includes commuting and pleasure and household use types of transportation.
You must maintain a mileage log that at least tracks the business use of the vehicle, such that you can apportion it. You would apportion the business use of the standard mileage and depreciation or the business use for actual expense and depreciation.
You have to have receipts.
4. You can depreciate home office expenses. Home office expenses, will include, believe it or not, bottled water,coffee, reasonable snacks and drinks.
5. You can deduct all of your giveaways, in the year they were given away. They are considered inventory and you can capture the expense at the time you give them away,. So for those golf clubs, balls, etc that are for your personal use, they may not be deducted. I know what you will likely say next...but what if I use them for my clients? If they are set aside and maintain for your clients, you have to depreciate them; if you use them, you have to apportion the use between business and personal use.
(From the IRS website: "...The fact that an automobile is used to display material that advertises the owner's or user's trade or business does not convert an otherwise personal use into business use.")